WBT Systems

MAY 10, 2018

Learn from successful corporate market strategies! Develop effective pricing and marketing strategies. A fiercely independent LMS selection consultant and blogger, John helps organizations develop technology strategies that support learning initiatives – primarily for the extended enterprise.

Strategy 150

Strategy Marketing How To LMS 150

Blue Sky eLearn

AUGUST 21, 2018

Selected your LMS provider. Not all LMS platforms and providers are created equal. While there are many moving parts on the vendor side of an LMS implementation, there are plenty of moving parts in your organization as well. What content do you want to be populated in your LMS by that date? You’ve made your decision.

LMS 194

LMS Tips Project Course 194

Blue Sky eLearn

SEPTEMBER 10, 2021

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies.

Email Marketing 283

Email Marketing Marketing Content Software 283

Higher Logic

FEBRUARY 26, 2019

Technology advancements allow working professionals to take classes, earn credits, or achieve certifications through software called a Learning Management System (LMS). In order to help organizations make the most of their continuing education technologies, we’ve collected our favorite strategies.

Education 149

Education Strategy LMS Software 149

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

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APRIL 12, 2024

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc. Distraction is an occupational hazard for all of us.

Revenue 256

Revenue Strategy Price Newsletter 256

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SEPTEMBER 22, 2023

TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Gen Z education. Next gen websites. More info/register.

LMS 266

LMS Revenue Education Strategy 266

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OCTOBER 27, 2023

TopClass LMS highlights distinctive site features from several excellent examples. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. The competition for talent is as tough as ever.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Education + mentoring.

Newsletter 250

Newsletter Content Social Media Education 250

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JANUARY 12, 2024

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. More info/register (ASAE Marketing Professionals Community). Young member engagement. Member mobile app.

LMS 266

LMS Member Engagement Education Revenue 266

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FEBRUARY 16, 2024

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. Quick hits Five ways to tell if your data management strategy is ready for AI. | DEI & education.

Case Study 266

Case Study Newsletter Strategy Revenue 266

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MARCH 8, 2024

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable! Mentoring programs. “It’s Loneliness.

Social Media 250

Social Media DC Strategy Education 250

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MARCH 1, 2024

TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Advertising. Have you heard of Connected TV (CTV) advertising ? 1 CAE credit.

Education 256

Education New Hampshire Tips Technology 256

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 261

DC Washington Member Engagement Innovation 261

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JUNE 25, 2021

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Host: Brandt Krueger, founder Event Technology Consulting.

LMS 361

LMS Revenue Tips America 361

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JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Marketing to Gen Z and millennials. Post-program campaigns. Membership.

Revenue 256

Revenue Strategy Member Engagement United States 256

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SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Data strategy. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Curated reading lists are the best, right?

LMS 256

LMS Revenue Arlington Education 256

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. AI vs human interactions. 2024 membership pains. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

Forj

DECEMBER 19, 2018

Through a learning management system (LMS). But like everything else, not all association LMS platforms are created equal. Below are the seven essential features that associations should look for when selecting an LMS. Look for ways you can use the LMS tools to add to the experience for your members. Assessment Analysis.

LMS 89

LMS Learning Management System Analysis Certificate 89

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Host: Brandt Krueger, founder Event Technology Consulting. Sarah Parks, Director of Technology, Esler. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Higher Logic

NOVEMBER 12, 2019

Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Learning Management System (LMS) / eLearning. Give people indisputable reasons to renew.

Tools 205

Tools Recruiting Recruitment Strategy 205

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MARCH 11, 2022

Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. Host: Association Women Technology Champions. Host: Brandt Krueger, founder Event Technology Consulting. Virtual conference attendee’s attention.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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DECEMBER 15, 2023

TopClass LMS describes how assumptions about careers don’t always hold up now. He saw the idea in action at the Social Media Market World conference. Uncover the meaningful insights behind your collected data and leverage them to refine your eLearning strategies effectively. . Career flux. Gen Z and subscriptions.

Iowa 256

Iowa millennials Texas Strategy 256

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NOVEMBER 24, 2023

RevUp Summit on Wed Dec 6 and Thu Dec 7 in Annapolis MD, hosted by Professionals for Association Revenue AWTC Advance on Wed Dec 6 in Arlington VA, hosted by Association Women Technology Champions People Powering Tech on Thu Dec 14 online, hosted by Qiqo Inc. Next gen marketing. Threats ahead. More info/register. 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

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FEBRUARY 2, 2024

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Print magazines. More info/register. 1 CAE credit. More info/register.

Certificate 266

Certificate Denver South Carolina Project 266

Delcor

MARCH 31, 2020

Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. If you’re ready to invest in a learning management system (LMS), start by reviewing these LMS selection criteria.

LMS 81

LMS Authoring Tools Certificate Discount 81

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JANUARY 5, 2024

TopClass LMS describes what they see in their crystal ball, particularly for professional development programs. TopClass LMS analyzed their social media analytics to find out which of their posts resonated most with the association community in 2023. To help you along, Britt Andreatta shares ten reflective questions to launch 2024.

Revenue 277

Revenue LMS Price Education 277

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AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Daniel Larison, Eunomia ) The female pickup artists: a new group of influencers is peddling an old strategy, the art of entrapping a man.

millennials 370

millennials Survey Team Education 370

YourMembership

FEBRUARY 16, 2017

The following is a guest blog article originally published by Jeff Cobb of Tagoras, a leading expert in strategy, learning, marketing and technology to organizations in the business of lifelong learning. At Tagoras, a lot of technology […]. The is the final installment of a three-part series.

LMS 199

LMS Technology Strategy Marketing 199

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OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Sorry, soapbox topic.

Revenue 272

Revenue Austin Tools Education 272

Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. This ensures no member is deterred due to an unfamiliar, inconvenient website regardless of the technology they’re visiting it through.

Organization 270

Organization LMS Software Social Media 270

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

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DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help.

Strategy 272

Strategy Video Technology Innovation 272

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Board buy-in on tech.

Tools 272

Tools Strategy Revenue Technology 272

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Armentrout CAE, DelCor Technology Solutions, HighRoad Solutions, PerByte, and Qiqo—have put together a “powerhouse panel” and “expert-led sessions.”

Certificate 281

Certificate Price Tools Technology 281

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JULY 21, 2023

But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Governance.

Atlanta 195

Atlanta millennials Price Technology 195