Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Now for the main event: upcoming free professional development events for the association community. Your Event Marketing Survival Guide. Take away a sample 12-month marketing calendar. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Looking to personalize and target your email communications strategy to different member segments? Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Freak

MAY 21, 2022

The Shifting Association Market. Some knew the market was shifting around them. This gave us an understanding of which market forces they were up against and, much more importantly, what they could do about it. Some knew the market was shifting around them. Market Pressures On Association Succeses.

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Higher Logic

SEPTEMBER 28, 2017

That information gives you insight with which to create engagement and retention strategies. Provide better marketing to the members you already have? How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? Combine members into groups, with major groups becoming your main personas. Define Your Purpose.

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Member Experience United States Recruiting Recruitment 136

Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. The main takeaway: Members of Gen Z, born during or after 1995, are distinct in a number of ways. Most of what we have is anecdotal evidence.

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millennials Ohio Membership Management Survey 40

Associations Now

JUNE 24, 2019

After all, with potential for-profit neighbors sucking up all the job-market bandwidth, it might feel like you’re up against it when trying to convince IT pros to work for your association. A few strategies to consider: Play up a cost-effective location. And things are getting hard out there. Double down on the mission.

Tips 76

Tips Cost millennials Education 76

Association Adviser

MARCH 14, 2018

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. Association Adviser: How did you get into association work?

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Associations Now

JULY 31, 2017

Gen Xers and millennials are get held back for fear of disruption, a new survey suggests. That’s one of the main conclusions of “ The Next Wave ,” a study published last week by the Association of Executive Search and Leadership Consultants. That’s where a dedicated strategy comes in, according to “The Next Wave.”

Leadership 61

Leadership How To millennials Survey 61

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. Why is that? As Maddie is fond of remarking, digital transformation comes down to culture change + vendor selection. About the Authors.

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The Hourglass Blog

MAY 11, 2011

skip to main | skip to sidebar. Association Innovation as Brand Strategy. These examples are less about innovation and more about marketing--the kind of brand marketing thats becoming more and more popular, especially in the retail space. Labels: Innovation , Marketing. Developing Millennial Leaders.

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Disciple Media

DECEMBER 17, 2019

Its enormous reach has made it the holy grail of digital marketing, both for inbound strategies and sponsored advertising. In fact, one study even found that only a paltry 17% of marketers could accurately quantify their social media ROI. There’s also the fact that a lot of people, particularly millennials, are leaving Facebook.

Social Media 44

Social Media Revenue millennials Course 44

Associations Now

NOVEMBER 19, 2014

Is now the time to stop relying on Facebook and Twitter as your main social promotional media? “Most companies still don’t offer branded communities—but smart marketers are already finding success building social relationship tools into their own sites,” Forrester’s Nate Elliott writes. See the results above.

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Reid All About it

MARCH 16, 2018

Now for the main event: free professional development events for the association community. How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1. Tue 3/20 at 2 p.m. 1 CMP credit.

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Reid All About it

APRIL 20, 2018

Now, the main event: free professional development events for the association community. Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. Solving the Marketing Puzzle. Host: ASAE Marketing Section Council.

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The Hourglass Blog

FEBRUARY 20, 2011

skip to main | skip to sidebar. A couple of posts ago I mention a post from HBRs Andrew McAfee about how the connected habits of Millennials are benefting organizations. Well, a week after that one, McAfee posted another , this one about what goes wrong when Millennials take their connected habits too far. Its worth a read.

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Association Adviser

MAY 27, 2018

Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations. AA: How do you set marketing and communications goals? That skill set is what I look for in members of our team.

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Video Communications Social Media Newsletter 60

The Hourglass Blog

JUNE 23, 2010

skip to main | skip to sidebar. Read this April 1 blog post from Umair Haque on social media and social strategies. Read his take on social media strategy, which he boils down very well to: 1. Social media fits inside your business strategy, and is shaped by it. Developing Millennial Leaders. Millennials.

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Social Media millennials Innovation Leadership 40

The Hourglass Blog

MAY 16, 2011

skip to main | skip to sidebar. Normally I would just retweet something of his I find especially compelling, but given my last blog post of approaching innovation as an exercise in brand strategy, I thought Id expound a little more on something I read on Seths blog this week. Labels: Innovation , Marketing. Millennials.

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Innovation millennials Social Media Maine 40

The Hourglass Blog

FEBRUARY 25, 2011

skip to main | skip to sidebar. First dates are all about strategies that both parties can agree to but which wont help them learn if the date was effective. Dan calls this "bad equilibrium"--a strategy that doesnt result in a positive outcome for anyone. What he did, essentially, was rig the market. Millennials.

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millennials Social Media Innovation Strategy 40

The Hourglass Blog

JUNE 17, 2010

skip to main | skip to sidebar. Let’s talk strategy. Staff does operations and Board does strategy. Developing Millennial Leaders. Millennials. Thursday, June 17, 2010. Lessons from Being a Board Member. I said I was going to comment on my experience as a Board member. Communication. Encore Careers.

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millennials Innovation Leadership Social Media 40

Reid All About it

MAY 11, 2018

Now, the main event: free professional development events for the association community. The Three Essential Elements of Effective Inbound Strategy. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint.

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DC Washington Project Member Engagement 30

The Hourglass Blog

SEPTEMBER 27, 2010

skip to main | skip to sidebar. As part of our effort to develop an evidence-based model of innovation for the association community, we want to provide a way for associations to determine where they are on the continuum of innovative practice, and plug them into a set of proven strategies tailored for their own position. Millennials.

Innovation 40

Innovation Wisconsin millennials Case Study 40

The Hourglass Blog

SEPTEMBER 21, 2010

skip to main | skip to sidebar. As part of our effort to develop an evidence-based model of innovation for the association community, we want to provide a way for associations to determine where they are on the continuum of innovative practice, and plug them into a set of proven strategies tailored for their own position. Millennials.

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Innovation Wisconsin Case Study millennials 40

The Hourglass Blog

JUNE 11, 2010

skip to main | skip to sidebar. The blogger, Michael Beer , thinks Ludwigs strategy of openness and transparency is rare among senior executives, but will necessarily characterize the leaders of the future. He is not shy about advocating a new direction — high purpose, strategy or values that he believes should guide the company.

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The Hourglass Blog

APRIL 16, 2011

skip to main | skip to sidebar. I surprised myself (and her, too, I think) with my answer to: What barriers are keeping your association from achieving 100% membership market penetration? Do you even know what 100% market penetration looks like? Saturday, April 16, 2011. Surprising Barriers to Membership. And guess what?

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Associations Now

JANUARY 13, 2014

So I’ve been thinking a lot about the different types of personalities I’ll be working with in each of those three contexts—fresh-faced millennials new to the work world, self-assured boomers with long experience, and mid-career professionals looking to develop new skills. Share your thoughts in the comments.

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The Hourglass Blog

JANUARY 31, 2011

skip to main | skip to sidebar. By aggregating this information together, well be better positioned to develop successful strategies for overcoming them. If you have some practical strategies to share in this regard, please visit [link] Thanks. Developing Millennial Leaders. Millennials. Monday, January 31, 2011.

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Innovation Wisconsin millennials Leadership 40

The Hourglass Blog

MAY 6, 2011

skip to main | skip to sidebar. Developing Millennial Leaders. Millennials. Association Innovation as Brand Strategy. Friday, May 6, 2011. Extended Lifespans Are a Design Problem. Communication. Encore Careers. For-Profit vs. Non-Profit. Generation Basics. Generation Jones. Generational Change in Sports. Governance.

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The Hourglass Blog

MARCH 27, 2011

skip to main | skip to sidebar. With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." Developing Millennial Leaders. Millennials. Sunday, March 27, 2011. Listening Up. Communication.

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Innovation millennials Leadership Social Media 40

The Hourglass Blog

SEPTEMBER 15, 2010

skip to main | skip to sidebar. Remember that our long term goal here is to create an evidence-based model for innovation in the association community, one replete with tested and practical strategies for how to "do" innovation in an association. Wednesday, September 15, 2010. Whats Your Innovation Readiness? Posted by Eric Lanke.

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Innovation Wisconsin Case Study millennials 40

The Hourglass Blog

SEPTEMBER 12, 2011

skip to main | skip to sidebar. It would be difficult to find, I believed, and it would take association professionals willing to experiment with different strategies in their real world, but it was there, and we could find it if we worked hard enough. Developing Millennial Leaders. Millennials. image source. Governance.

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Innovation Maine millennials Process 40

The Hourglass Blog

NOVEMBER 14, 2010

skip to main | skip to sidebar. Theres more work ahead for the Task Force as we begin to flesh out the details of these three levels, looking to work with organizations that have developed successful strategies for each objective. Developing Millennial Leaders. Millennials. Sunday, November 14, 2010. Has anyone read it?

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Innovation Wisconsin millennials Class 40

The Hourglass Blog

AUGUST 8, 2011

skip to main | skip to sidebar. Its a strategy thats definitely biased towards large organizations with large resources at its disposal. Developing Millennial Leaders. Millennials. Monday, August 8, 2011. Good and Bad Lessons for Association Innovation. This frankly seems crazy to me. Communication. Encore Careers.

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Innovation millennials Video Social Media 40

Association Subculture

AUGUST 2, 2011

skip to main | skip to sidebar. But for me, WIFM belongs squarely in the member benefits and marketing department, not in our volunteer leadership structures or the board room. I refuse to sell Millennials short and insist that they can’t be attracted to a profession, issue or cause through any other method than WIFM.

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Leadership Social Media United States Conference 100

The Hourglass Blog

JULY 18, 2011

skip to main | skip to sidebar. Whoever it is, if they are more connected with your membership than your leadership is, youd better find a way to get their market intelligence into your strategy discussions. As you said, the market intelligence needs to get into the strategy conversations. Millennials.

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millennials Leadership Social Media Strategy 40

The Hourglass Blog

NOVEMBER 26, 2010

skip to main | skip to sidebar. Developing Millennial Leaders. Millennials. Friday, November 26, 2010. Next Steps for Association Innovation. This is an exciting time for the WSAE Innovation Task Force. Communication. Encore Careers. For-Profit vs. Non-Profit. Generation Basics. Generation Jones. Generational Change in Sports.

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Innovation millennials Social Media Committee 40

The Hourglass Blog

MAY 21, 2011

skip to main | skip to sidebar. In this regard innovation can be viewed as another association business practice—like program management or marketing—something that all organizations can do, albeit with varying levels of expertise and success. Developing Millennial Leaders. Millennials. Saturday, May 21, 2011.

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Innovation millennials Leadership Process 40