Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruiting Recruitment Social Media 140

Aaron Wolowiec

APRIL 1, 2013

It’s no surprise to discover that most associations are guided by a strategic plan carefully crafted by key leaders and stakeholders. This plan often does not drill down, however, into the specifics of education strategy (and the chances it extends to digital learning are equally shaky). Effectively marketing programs.

Education 100

Education Strategy Content Resources 100

Aaron Wolowiec

OCTOBER 1, 2013

My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. When it comes to training/conference session planning, what needs improvement? This session will answer the simple question: How can we do that?

Education 100

Education Detroit Strategy Michigan 100

Aaron Wolowiec

NOVEMBER 17, 2015

Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. As responsible contributors to our industry, we participate in professional development while also planning it. Client-oriented.

Michigan 100

Michigan Newsletter Atlanta Content 100

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 100

Certificate Recruiting Recruitment Social Media 100

Aaron Wolowiec

OCTOBER 11, 2016

New ideas, new inventions, new strategies, new operating plans. Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , Most of us realize innovation is key to driving a business forward. The options are limitless – even for associations.

Social Media 100

Social Media Innovation Survey Education 100

Aaron Wolowiec

JANUARY 28, 2014

you’re probably planning an exciting lineup of events. So instead, take a lesson from successful marketers. The golden rule of marketing is to identify your target audiences , which are the groups of people who are most interested in your product or services. Now that you’ve settled into 2014 (maybe? Make sense?

Revenue 100

Revenue Education Conference Content 100

Aaron Wolowiec

DECEMBER 21, 2012

Hoffman, CAE, president and association manager, Mariner Management and Marketing. 9: “Diagnosing and Solving Your Membership Marketing Challenges” with Tony Rossell, senior vice president, Marketing General Incorporated. If you plan on attending this program, what questions would you like answered as part of my presentation?

Member Engagement 100

Member Engagement Education Strategy Revenue 100

Aaron Wolowiec

MARCH 25, 2014

Sarah Lugo, digital marketing coordinator for Digitec Interactive. This month’s guest blog post is by Sarah Lugo, digital marketing coordinator for Digitec Interactive. Pre-plan your content’s maintenance schedule and decide how you’ll determine when the content has “expired.” Invest in marketing. Keep it fresh.

Learning Management System 100

Learning Management System LMS Education Course 100

Aaron Wolowiec

SEPTEMBER 2, 2014

According to a 2005 Harvard Business Review article, “Companies typically realize only about 60% of their strategy’s potential value because of defects and breakdowns in planning and execution.”. ” This execution gap suggests that what we plan to do doesn’t quite align with what actually gets done. “82% Is it board-driven?

Nashville 100

Nashville Analysis Review Communications 100

Aaron Wolowiec

AUGUST 25, 2015

Most exhibit floor plans are shrinking due to increasing digital activity, Lutz said, explaining that associations need to have a more diversified revenue mix. Activation plans that span 90 days plus. It’s a win for your sponsors as you connect them and advance their positioning within their target market.

California 100

California Revenue Conference Price 100

Aaron Wolowiec

JUNE 9, 2015

Industry professionals plan to use mobile apps more strategically this year, including location-based technology for session check-ins and networking. Budgets are still a concern, so organizations plan to host more local meetings, compress meetings into shorter times and increase use of technology. “It What do you think? Let us know.

Denver 100

Denver Georgia Survey Report 100

Aaron Wolowiec

SEPTEMBER 30, 2014

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. states that 65 percent of exhibitors do not have a clear strategy or plan of action for trade show participation.

Tips 100

Tips Marketing Strategy Content 100

Aaron Wolowiec

JUNE 29, 2015

The other day, while looking for an app for my 7 year old daughter, I was amazed at the amount of options in the app store – everything from shopping to financial planning to fun, 7-year-old girl games. Tip 2: Integrate your mobile app with your marketing database. Silverpop focuses much of its whitepaper on mobile push apps.

Tips 100

Tips Content Marketing Survey 100

Aaron Wolowiec

JULY 22, 2014

I also love my World Market membership because, well, I enjoy the wine discounts. Marketing General Inc. recently released the results of its annual Membership Marketing Benchmarking Report , in which 53 percent of associations reported membership growth throughout the last year. I love my Barnes and Noble membership.

Social Media 100

Social Media Recruiting Recruitment Report 100

Aaron Wolowiec

JULY 15, 2014

The ASAE Foundation and MCI Group , a global network of 50-plus offices providing market development services and conference management, just launched a multi-year, multi-phase research project to better understand U.S. Introduce products to international markets frequently. Commitment. Good business acumen. Cultural appreciation.

America 100

America Revenue Strategy Report 100

Aaron Wolowiec

JULY 26, 2016

Karla Gutierrez, marketing manager and digital strategist, Aura Interactiva. 4) Plan to provide just-in-time learning using the most appropriate delivery method. Whether you’re writing a scenario or planning an activity, continue reviewing the learning objectives. 8) Provide action plans to retain and improve motivation.

Organization 113

Organization Case Study Course Analysis 113

Aaron Wolowiec

OCTOBER 11, 2012

Whether your association has just recently penned a new strategic plan or you’re three or more years into a long-term strategic planning cycle (however impractical that may be given today’s environment), do me a favor and locate this document. Member learning is not well-represented in the strategic plan.

Analysis 100

Analysis Survey Education Revenue 100

Aaron Wolowiec

JANUARY 27, 2015

This month’s guest post is by Courtenay Allen, a marketing specialist at Attend.com , which produces event management software. Courtenay Allen, marketing specialist for Attend.com. You’ve set your event goals and planned every detail, but how do you know if you’ve been successful? Attendee Demographics.

Social Media 100

Social Media Survey Cost Revenue 100

Aaron Wolowiec

JULY 1, 2014

More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? Optimal event marketing is multimedia in nature and should include messaging in most – if not all – of these communication channels. Channels – Determine how your association communicates.

Sample 100

Sample Strategy Social Media Communications 100

Aaron Wolowiec

APRIL 1, 2014

They also discussed the need for more personalized membership experiences, requiring more membership data and a more targeted marketing approach. This has resulted in tighter value propositions and more thoughtful marketing collateral. We’re all busy; there’s simply no going back. The reason is simple: networking.

Social Media 100

Social Media Review Conference Resources 100

Aaron Wolowiec

JULY 26, 2016

Karla Gutierrez, marketing manager and digital strategist, Aura Interactiva. 4) Plan to provide just-in-time learning using the most appropriate delivery method. Whether you’re writing a scenario or planning an activity, continue reviewing the learning objectives. 8) Provide action plans to retain and improve motivation.

Organization 100

Organization Case Study Course Analysis 100

Aaron Wolowiec

JANUARY 7, 2013

The Kindle ebook is now available for just $9.99 (with other versions hitting the market soon) and you’re bound to stumble upon something interesting or helpful that’s sure to support or otherwise enhance your work. Again, whether or not you ever plan to author or publish a book, this section is relevant to anyone reading this review.

eBook 100

eBook How To Sample Price 100

Aaron Wolowiec

MARCH 31, 2015

According to a recent report by Professionals for Nonprofits , nearly 60 percent of nonprofits increased their staff size in 2014 and 55 percent plan to add staff this year. 1, with marketing and communications taking the No. 1, with marketing and communications taking the No. 2 slot, followed by technology.

Marketing 100

Marketing Leadership Technology Report 100

Aaron Wolowiec

MAY 27, 2014

From generational differences to governance and strategic planning to technology and leveraging data, it’s enough to make your head spin. Are your members looking for information on marketing? The group Michel mentioned is now planning a reunion at next year’s conference. They get a red dot on their nametag.

Social Media 100

Social Media Conference Content Survey 100

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. So as 2013 comes to a close and you plan for 2014, will you incorporate mobile technology into your communication plan?

Social Media 100

Social Media Survey Video Technology 100

Aaron Wolowiec

AUGUST 19, 2014

Looking to cut costs, her employer switched health care plans and decided to eliminate some “frills.” Experts argue the voluntary benefit market will continue to grow, so now is the time to jump on board, Genius Ave. Once all that has been established, communication and marketing are musts. But the kicker: She’ll be paying more.

Discount 100

Discount Social Media Revenue Cost 100

Aaron Wolowiec

AUGUST 3, 2012

We’re just starting plans to video. We do have a good population that uses Twitter and our conference planning team specifically appoints members before the event to be active on Twitter. We’ve actually started working on the marketing campaign for our new on-demand product. Recordings. Other insights.

Content 100

Content Video Conference Social Media 100

Aaron Wolowiec

OCTOBER 15, 2013

But perhaps with better networking and marketing, associations could change that. And then there’s Frances Reimers, senior account executive at PCI , a marketing and creative production agency in Alexandria, Va. Have a formal plan in place to hire, train and manage interns. PCI pays its interns $10 per hour.

Philadelphia 100

Philadelphia Marketing Examples Social Media 100

Aaron Wolowiec

DECEMBER 3, 2013

Strategic planning. As it quickly grew, Hill led – and continues to lead – many of the firm’s strategic marketing initiatives, including outreach to association leaders nationwide. Event Garde helped IHS plan its annual convention and expo for nearly 600 people. Two years ago, Aaron Wolowiec had a vision. And so, on Dec.

Michigan 100

Michigan Report Innovation Team 100

Aaron Wolowiec

MARCH 17, 2015

This month’s guest blog post is by Jordan McArthur, content marketing manager and event tech specialist at Guidebook Inc. Jordan McArthur, content marketing manager and event tech specialist at Guidebook Inc. Your event will be social whether you plan for it or not. which specializes in providing app technology for events.

Social Media 100

Social Media Cost Content Conference 100

Aaron Wolowiec

FEBRUARY 25, 2014

Globalization, digital technology, shifting markets, regulatory change—with so many disruptions in the business environment, it’s no wonder that a slew of associations remade their brands and aimed to broaden their reach in 2013. Rebranding. Out: Aging brands. In: New names, fresh logos. We’ll be watching for who’s up next in 2014.

Las Vegas 100

Las Vegas Innovation Conference Technology 100

Aaron Wolowiec

AUGUST 7, 2012

The official session description follows: Through real-life examples and hands-on exercises, identify opportunities to employ self-directed learning techniques at a future signature event, the planning involved in pulling off a program redesign, and lessons learned. So, what is self-directed learning? That’s simple. teacher-directed).

St. Louis 100

St. Louis Dallas Education Resources 100

Aaron Wolowiec

JUNE 17, 2014

It’s a constant source of debate, which may explain why associations have been reluctant to enter the MOOC market. The massive nature of MOOCs makes them incredible marketing tools. But only 8 to 10 percent of those enrolled actually complete the class. So is it worth it? But how does an association know if a MOOC is a right fight?

Mooc 100

Mooc Course Class Education 100

Aaron Wolowiec

AUGUST 20, 2013

It will work with the CVB to plan various events and educational tours for the 2015 meeting. But regardless of size, every city has advantages and disadvantages, so it’s important for marketers to think about how not to oversell the city, but instead focus on telling a new and different story, he said.

Detroit 100

Detroit Metro Michigan Atlanta 100

Aaron Wolowiec

MAY 19, 2015

says executives most often identify skills in strategy, operations and marketing and sales as most important for business performance, focusing efforts mostly on frontline employees. In the study, companies cited customer demand and strategic importance as the top reasons for building capabilities. McKinsey and Co.

Survey 100

Survey Class Tools Resources 100

Aaron Wolowiec

JUNE 16, 2015

This month’s guest blog post is by Tara Ericson, group vice president for Naylor Association Solutions , where she oversees group publishers and specialized industry market teams. Tara Ericson, group vice president at Naylor Association Solutions. It was originally published on Association Adviser.

Price 100

Price Revenue Discount Newsletter 100