Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. In this blog, we outline how you can use the same framework to improve new member acquisition at your association.

Strategy 169

Strategy Social Media Discount Newsletter 169

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

EventMobi: Association Events

NOVEMBER 9, 2023

When new members join your organization, it’s important that they feel invested in your cause, resources, or opportunities. Optimize your member orientation process to show off the top qualities of your organization’s culture. Give members engagement tools and opportunities. Consistently follow up.

Member Engagement 130

Member Engagement Social Media Software Newsletter 130

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Hear about newsletter best practices to increase engagement and curate outside content. AI and event planning. More info/register. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

JULY 30, 2021

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. How to Use Your Member Engagement Scores. CAE credits.

Newsletter 195

Newsletter Certificate Technology Strategy 195

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Because 45% of association members cite networking with their peers as their top reason for joining!

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit. More info/register. More info/register. 1 CAE credit. . – It promotes collaboration and teamwork.

Chicago 205

Chicago Education Certificate Revenue 205

Higher Logic

MARCH 19, 2019

Say they want to advertise a certification program – you could target this ad only to those members who’ve indicated interest in this type of certification (which you know from their past data), and then show them the ad where they’re most likely to see it: Your website, automated emails, or online community. If not, maybe start small.

Revenue 191

Revenue Tips Massachusetts Newsletter 191

Association Adviser

JANUARY 18, 2019

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

MemberClicks

APRIL 28, 2022

According to recent data , most young members (87%) said it was important to be part of an association, and more than half (51%) reported that being in an association is more important than it used to be. So, how do association marketers speak to young members and get them to lean in? Reevaluate your young members’ journey.

Tips 98

Tips millennials Newsletter Recruiting 98

MemberClicks

APRIL 24, 2024

Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved. Know who your target market is and the qualities of your ideal member. Text and emails are common ways to initiate member engagement.

Association Management 52

Association Management Tips Software Social Media 52

MemberClicks

NOVEMBER 30, 2023

It’s about more than just planning events or sending newsletters; it’s about making every resource count for the success and satisfaction of your members. Let’s break down what this means for you: Marketing: Your role in attracting and retaining members is pivotal and hinges on your marketing skills.

Association Management 52

Association Management Tools Tips Software 52

Reid All About it

JANUARY 8, 2021

17 non-negotiable things your email newsletter needs right now. ( Jodi Harris, Content Marketing Institute ). See what 400 membership pros said about trends impacting their organizations, including top non-dues revenue sources, the shift to virtual events, the #1 job challenge, and COVID’s impact on member engagement.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

MemberClicks

MAY 13, 2024

Let’s take a look at the following community member engagement strategy ideas now. 10 community engagement tactics Benefits are all well and good, but eventually the rubber has to meet the road. Here are 10 specific, effective, and tested strategies to help you build engagement among your community members today.

Strategy 52

Strategy Survey Leadership Content 52

Associations Now

DECEMBER 18, 2018

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. Just look at how the Association of Writers & Writing Programs opens up access to members-only portions of its website for “ preview weekends.” Gamified member engagement.

Tips 98

Tips Handbook Recruiting Recruitment 98

Association Success

MARCH 12, 2019

Ultimately, and getting to the core primary purpose of our new structure, we will align around doing one thing exceptionally well, and that is delivering much-improved member experiences and engagement – especially digitally. This translates to the core primary outcome for all of us on staff: member and customer retention.

Certificate 109

Certificate Discount Team Content 109

YourMembership

MARCH 29, 2012

Ideas to help you engage, empower and retain members. Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. Member Engagement + Retention. Leave a Reply.

Organization 150

Organization Social Media Software Price 150

Reid All About it

JUNE 16, 2023

Barbara Palmer at PCMA Convene says these Next Gen Event Goers won’t settle for the standard event experience—they expect to be captivated. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. But storytelling is hard to get right. 1 CAE credit. 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Content Curation 101: Creating Meaningful Member Relationships.

Innovation 359

Innovation Las Vegas Communications Education 359

MemberClicks

NOVEMBER 30, 2021

If you’re like many organizations, you’re consistently looking for ways to enhance your member experience. While some associations rely on hosting networking events or sending free branded swag, you can engage them simply by shining a spotlight on select members. But how do you get started with a member spotlight?

Newsletter 52

Newsletter Committee Member Experience Social Media 52

MemberClicks

NOVEMBER 30, 2021

If you’re like many organizations, you’re consistently looking for ways to enhance your member experience. While some associations rely on hosting networking events or sending free branded swag, you can engage them simply by shining a spotlight on select members. But how do you get started with a member spotlight?

Newsletter 52

Newsletter Committee Member Experience Social Media 52

MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Your members might not renew on time (or at all) if they don’t get an auto-renewal notice. Member engagement.

Membership Management 52

Membership Management Software Directory Revenue 52

Disciple Media

SEPTEMBER 18, 2023

Community engagement tools: Enhance member participation and engagement. Mobile app: Look for a platform that offers a white label mobile app to enhance your member experience. ClubExpress Geared towards clubs and associations, ClubExpress offers basic tools to enhance member engagement.

Tools 36

Tools Price FAQ Member Experience 36

Higher Logic

JUNE 6, 2019

But if you’re an organization where customer or member engagement is high priority, retention is a major KPI, and your customers and members need the support of the organization and one another to succeed in their jobs, you’d get much more value out of a platform meant for online community. The problem?

Tips 136

Tips Social Media Revenue Content 136

Protech

JUNE 13, 2023

For example, a small association in its first year of operating might just use a few simple spreadsheets and documents to track member engagement and plan meetings. Not only will this increase your organization’s overall efficiency, but it could also lead to more positive member experiences and higher retention rates.

Software 52

Software Learning Management System Tools Association Management 52

Reid All About it

JUNE 5, 2020

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge.

Innovation 273

Innovation Conference FAQ Industry 273

MemberClicks

NOVEMBER 23, 2021

Survey your members to find out just how valuable they’re finding your current meetings and what topics they care most about. Surveying is just one of the keys to providing a seamless member experience. Check out ten more ways to deliver a better member experience. Introductions to new members.

Recruiting 52

Recruiting Recruitment Member Experience Survey 52

MemberClicks

NOVEMBER 23, 2021

Survey your members to find out just how valuable they’re finding your current meetings and what topics they care most about. Surveying is just one of the keys to providing a seamless member experience. Check out ten more ways to deliver a better member experience. Introductions to new members.

Recruiting 52

Recruiting Recruitment Member Experience Survey 52

MemberClicks

JULY 31, 2023

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Your members might not renew on time (or at all) if they don’t get an auto-renewal notice. Member engagement.

Membership Management 52

Membership Management Software Directory Revenue 52

Socious

NOVEMBER 9, 2016

The other thing that has changed is your members’ experiences. Start polls asking members what functionality they’re most excited about in your new AMS software. Feature your new technology system and its benefits in your email newsletter. Ask a respected member to test the software and write a blog about what they loved.

Technology 100

Technology Software Membership Management System 100

Protech

MARCH 30, 2023

Typically, these platforms include a member database and event management tools, and they can host educational resources, member-generated content, and message boards. To aid the business development side of associations, they may also include fundraising, e-commerce, financial management capabilities, and marketing capabilities.

Software 52

Software Association Management Directory Discount 52

Fonteva

SEPTEMBER 2, 2021

On the other hand, a poor interface and user experience can sour member relations and reflect negatively on the organization itself. Considering all these intersecting factors of the member experience, it’s no wonder that choosing the right association management software can be so daunting. Here are our top choices.

Software 52

Software System Tools Membership Management 52

Higher Logic

SEPTEMBER 15, 2016

It’s a bustling organization that has exploded in growth over five years, with over 4,000 members worldwide. This incredible growth brought with it new questions for how to elevate the member experience and offer a more cohesive space for learning and expanding the field. Added over 1,200 new members in the last six months.

Certificate 120

Certificate Texas Resources Member Experience 120

Reid All About it

SEPTEMBER 30, 2022

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Member/customer engagement. Newsletter engagement. How To Digitally Nurture Prospective Members.

Blended Learning 41

Blended Learning Software Education Marketing 41

Fonteva

MARCH 19, 2020

By examining your association’s member data, you can pinpoint the specific areas where your efforts are making an impact, or not. This holds true whether it’s your member engagement efforts or your internal operations. Data can improve your member communication strategies in a variety of ways. in Marketing and an M.B.A

Tips 52

Tips Recruiting Recruitment Tampa 52