Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. Kim Moutsos, Content Marketing Institute ). Inclusive leadership. More info/register.

Innovation 359

Innovation Las Vegas Communications Education 359

Associations Now

NOVEMBER 20, 2019

After years of a tight job market, with record unemployment, a new report indicates subtle shifts are occurring. While the market looks good for most sectors, nonprofits plan to hire fewer people, and a certain skill set is highly sought. Even still, a robust job market means more turnover and more time spent training new employees.

Marketing 67

Marketing Michigan Recruiting Recruitment 67

Aaron Wolowiec

MARCH 4, 2014

Likewise, many of the ideas garnered at this conference can be immediately tweaked and applied to your own organization. Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries. Scott Oser, president, Scott Oser Associates.

Michigan 100

Michigan Social Media Innovation Revenue 100

Reid All About it

DECEMBER 4, 2020

Tagoras is running a brief survey to determine how organizations offering professional development will focus their time and resources in 2021. It includes questions about the impact of the pandemic on strategy, pricing, etc. How the Michigan SAE lost their website when their hosting company fell victim to ransomware.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

GrowthZone

JULY 19, 2022

This strategy of duplicating what other chambers offer is safe because it doesn’t get you criticized or laughed at. But it doesn’t help your organization stand out. Another example is from Rebecca Wildeboer, now with the Allendale Area Chamber of Commerce in Michigan. They have a Trailing Spouse program.

Missouri 78

Missouri Colorado Michigan Discount 78

Aaron Wolowiec

NOVEMBER 17, 2015

Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. And individually, we belong to networks and organizations that enhance our personal and professional goals.

Michigan 100

Michigan Newsletter Atlanta Content 100

Association Success

AUGUST 5, 2020

Now, as health leaders continue to search for a vaccine that could make large gatherings safe again, many associations and other organizations are planning to keep some events virtual even after the pandemic. For the School Nutrition Association, the pandemic forced the organization to welcome virtual resources in new ways. “The

Michigan 78

Michigan LMS Newsletter Social Media 78

Aaron Wolowiec

JUNE 25, 2013

Robertson and Cheryl Ronk, president of Michigan Society of Association Executives (MSAE), will close ORGPRO with a session titled, “ Association Trends – Future Strategic Issues.”. Just a few of the topics on the agenda: sustainability, technology, working more efficiently, membership marketing and governmental relations.

Georgia 100

Georgia Atlanta Michigan Social Media 100

Aaron Wolowiec

MAY 25, 2012

On May 23, Destination Michigan hosted its annual Michigan Meetings Expo at the Bavarian Inn Lodge in Frankenmuth. This year, instead of a traditional keynote session, the opening general session comprised five different speakers – each delivering one of five top Michigan meetings trends in five minutes or less.

Innovation 100

Innovation Michigan Social Media Strategy 100

Reid All About it

OCTOBER 20, 2017

One focuses on robots in the workplace with a close look at an office furniture factory in Michigan and a telecommunications equipment factory in China. I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. 1 CAE credit.

DC 150

DC Washington Social Media Tools 150

Associations Now

DECEMBER 13, 2016

ACS has raised about $100 million through Coaches vs. Cancer campaigns over the last 23 years, but this year the organization is hoping to bring the campaign to the national stage, according to Sharon Byers, chief development and marketing officer at ACS.

Recruiting 40

Recruiting Recruitment North Carolina Memphis 40

Associations Now

MAY 11, 2016

If your association is seeing growth in nontraditional members—whether they’re freelancers, “paraprofessionals,” or something else—consider these ideas for evolving your membership strategy. AADE views the paraprofessional segment as an expansion of its market but also a possible future shift in its core member makeup.

Marketing 40

Marketing Michigan Education Industry 40

SCD Group

SEPTEMBER 20, 2012

Small Business Association Of Michigan (SBAM) decided to make a change. Despite Michigan’s businesses mired in a long recession, SBAM was not satisfied with the status quo. SBAM is a broad-based “chamber-like” organization advocating for Michigan small business. It is an ongoing effort.

Michigan 40

Michigan Revenue Content Strategy 40

SCD Group

JULY 23, 2012

Association Strategy: Hire Slower, Fire Faster. Carl Greenberg is the founder of Pragmatic HR Consulting, which provides talent management and organizational effectiveness solutions to organizations throughout the world. in Social and Organizational Psychology from Wayne State University in Detroit, Michigan. Causeaholic.

Strategy 40

Strategy Detroit Michigan Content 40

.orgCommunity

NOVEMBER 29, 0002

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. Several associations, including the American Society of Clinical Oncology , American Association for Cancer Research , and American Lung Association , along with other organizations are involved with the Cancer Moonshot.

Education 40

Education Michigan Mooc System 40

SCD Group

JULY 16, 2013

If your association conducts industry-wide research and/or marketing, everyone in the industry benefits not just those who are paying dues. And, if that is your situation, then a freemium strategy (which is a combination of free and paid memberships) may deserve serious consideration. Who are likely candidates?

Michigan 40

Michigan Committee Industry Revenue 40

.orgCommunity

AUGUST 29, 2019

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. Several associations, including the American Society of Clinical Oncology , American Association for Cancer Research , and American Lung Association , along with other organizations are involved with the Cancer Moonshot.

Education 45

Education Michigan Mooc System 45

Reid All About it

MAY 20, 2022

Move your organization from wait-and-see to a chance-to-lead. I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Quick hits. Daniel Burrus ).

Arlington 41

Arlington Project DC Technology 41

Reid All About it

MAY 13, 2022

See if cohort programs are something your market might be interested in. They explain how these factors affect the member experience, how the AMS market is changing and what to look for in an AMS. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Event community.

Arlington 43

Arlington Technology Project Revenue 43

Association Subculture

MARCH 25, 2013

Narcissism is not a business strategy. Members" are not "markets" and we should not allow ourselves to re-define humans this way. For example, Michigan has been systematically removing elected city councils and boards and replacing them with appointed (not elected) "financial managers." Of course not. It's a false equivalency.

Detroit 100

Detroit Wisconsin Indiana Michigan 100

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Marketing Materials. Debbie Cook, Michigan Automotive Parts Assoc.

Marketing 28

Marketing Newsletter Michigan Sample 28

Mizz Information

DECEMBER 9, 2013

With Facebook organic reach on the decline and expected to continue to decline, now is as good a time as any to start looking to other social networks to start diversifying your social media/content strategy. Content Marketing Pinterest' Use Place Pins to promote your meetings and events. Anyone have any examples like this?

Michigan 40

Michigan Content Social Media Examples 40

Plexus Consulting

JUNE 20, 2012

Plexus Consulting Group® For health, education, workforce, finance and other non profit and public service organizations that want to leverage resources and strategically plan for U.S. or international market expansion. If the organization’s strategy is achieved then everyone is happy. Wednesday, June 20, 2012.

Michigan 40

Michigan Strategy Leadership Education 40

Associations Now

JANUARY 25, 2016

You probably aren’t in a hurry to think of your humble organization as comparable to the global auto manufacturer, especially these days. To ease the cognitive load, they rely on a set of unwritten scripts imported from the organization around them…. What do you do to keep ethics an active conversation at your organization?

Press Release 48

Press Release Michigan Analysis Price 48

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Sample Strategy and guidelines for Group/Affinity Services.

Guidelines 28

Guidelines Sample Strategy Newsletter 28

Associations Now

OCTOBER 9, 2015

—surveyed 779 meeting organizers, attendees, and students. For its 2016 Spring Institute Conference, the Michigan Library Association is playing off of that idea and is currently seeking submissions for a new networking event called “Cool Things My Library Does.” Here are three I liked: Share success. Pick a mentor’s brain.

Library 40

Library Press Release Michigan Communications 40

Off Stage

JUNE 22, 2011

Recently it seems that several of my association clients are involved in rebuilding their organization’s websites. Enter “ Search Engine Optimization ” Simply defined, SEO (Search Engine Optimization) is a fairly sophisticated marketing process which allows a website to gain higher rankings in search engine results.

Houston 40

Houston Michigan Discount Content 40

Association Adviser

AUGUST 27, 2013

IT should be part of your overall business strategy; it’s not just a department or cost center. If you’re asking the right questions and acting on what members tell you, data-driven organizations will be more successful than those driven by instinct and intuition. More on that in a minute. Technology.

North Carolina 60

North Carolina Innovation Technology millennials 60

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Debbie Cook, Michigan Automotive Parts Assoc. Marketing Materials.

Newsletter 28

Newsletter Michigan Sample Guidelines 28

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Debbie Cook, Michigan Automotive Parts Assoc. Marketing Materials.

Newsletter 28

Newsletter Michigan Sample Guidelines 28

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Debbie Cook, Michigan Automotive Parts Assoc. Marketing Materials.

Technology 28

Technology Newsletter Michigan Sample 28

Trade Association CEO Blog

MARCH 31, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Debbie Cook, Michigan Automotive Parts Assoc. Need C6 Support?

Newsletter 28

Newsletter Michigan Leadership Education 28

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Debbie Cook, Michigan Automotive Parts Assoc. Marketing Materials.

Newsletter 28

Newsletter Michigan Sample Guidelines 28

Off Stage

SEPTEMBER 14, 2011

I have a friend, now retired, who served as AE of a Michigan Realtor association for over 40 years. The leaders had no transition strategy for either a planned or unplanned departure of their CEO. Association Marketing. 14, 2011 - Making the Case for an Interim Association Executive. false false false. EN-US X-NONE X-NONE.

Michigan 40

Michigan Social Media Leadership Education 40

Trade Association CEO Blog

AUGUST 31, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Debbie Cook, Michigan Automotive Parts Assoc. Marketing Materials.

Project 28

Project Newsletter Michigan Sample 28

Trade Association CEO Blog

MAY 14, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Debbie Cook, Michigan Automotive Parts Assoc. Need C6 Support?

Newsletter 28

Newsletter Michigan Education Content 28