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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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Members Hire Strategic Solutions

Potomac Core

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Foster and communicate solutions.

DC 232
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Association Brain Food Weekly: 11.27.20

Reid All About it

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Fri 11/27 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. What does this mean for the organization?

Las Vegas 369
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Association Brain Food: 10.13.23

Reid All About it

Associations usually rely on corporate marketing budgets for sponsorship revenue. In their work with teams across associations, Impexium has noted some differences between thriving and surviving organizations. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market.

Revenue 272
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Association Brain Food: 10.6.23

Reid All About it

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 256
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Association Brain Food Weekly: 3.25.22

Reid All About it

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Hear how to implement retargeting to achieve your organization’s strategic communication goals.

Revenue 195
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Five Years Post-GDPR, Data Privacy Even More Important

Associations Now

Though the European Union’s General Data Protection Regulation went into effect five years ago, organizations are still ensuring they stay compliant and keeping a close eye on any new data privacy legislation that may be down the road. GDPR also inspired state privacy laws in California and Virginia.