.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.

Content 266

Content Survey Education Strategy 266

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. I’m happy to feature it as long as it’s not too product-centric. Blue ocean strategy.

Revenue 256

Revenue Price Denver Tools 256

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. Increase revenue.

Marketing 195

Marketing Revenue eBook Software 195

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Higher Logic

DECEMBER 20, 2018

This is nothing new, by the way.although technology has changed how and where we buy, successful brands have always focused on delivering valuable products to their customers and making it easy for them to purchase. How does each one of these drive more revenue? For Marketers. By improving the customer relationship.

Software 159

Software Revenue Communications Team 159

Reid All About it

JUNE 30, 2023

Non-dues revenue partners. I’m happy to feature it as long as it’s not too product-centric. Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting.

Chicago 205

Chicago Newsletter Revenue Education 205

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. I’m happy to feature it as long as it’s not too product-centric. Hot association topics. 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not too product centric. Fri 6/25 at 11:30 a.m.* – DEI Practitioners Social Hour: Why Is It So Hard to Talk About Race? – Revenue Success from Scratch: One Association’s Story. Ed Salvato, LGBTQ marketing specialist.

LMS 361

LMS Revenue Tips America 361

Reid All About it

DECEMBER 3, 2021

70 content ideas for social media posts. Kat Sullivan, Marketing Solved ). I’ll be happy to feature it as long as it’s not too product-centric. 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Using Event Media to Drive Revenue for Your Meeting. Quick hits. CAE credits.

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JANUARY 12, 2024

Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. Your sleep and work quality/productivity depend on the right answer. I’m happy to feature it as long as it’s not too product-centric. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

NXUnite

OCTOBER 19, 2023

Research shows that e-commerce sales generated more than $856 billion in revenue in 2022, and approximately 2.64 They mean that, in your search for innovative fundraising strategies to engage your organization’s supporters and boost your revenue generation, you should consider tapping into the power of online shopping!

Revenue 130

Revenue Email Marketing Social Media Marketing 130

Association Success

OCTOBER 13, 2020

But devoting energy to content production without a clear strategy can incur heavy costs with underwhelming benefits. Asking these four questions can help guide your organization’s future content production. Because content production is one of the most creative business processes, it’s easy to get carried away with brainstorming.

Products 78

Products Content Strategy Social Media 78

YourMembership

APRIL 17, 2012

Corporate + Social. Add-On Products. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones.

Revenue 150

Revenue Strategy Software Membership Management 150

NXUnite

APRIL 2, 2024

The benefits of corporate support for nonprofits are clear: more revenue, extra volunteer power, and greater brand exposure. Go further than that by featuring matching gifts on your Ways to Give page, a dedicated matching gifts page, fundraising appeals, and social media. But what’s in it for the businesses?

Resources 130

Resources Examples Products Guidelines 130

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Association Success

SEPTEMBER 7, 2020

Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”. Companies use their marketing dollars for sponsorships. Demonstrate corporate social responsibility.

Conference 150

Conference Sample Revenue Social Media 150

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Why curate content? For beginner curators.

Tools 122

Tools Content Marketing Newsletter 122

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. I’m happy to feature it as long as it’s not too product-centric. Our topic this month is product development. AI and event planning. Fri 7/7 at 4 p.m.

Tools 195

Tools Education Newsletter Chicago 195

YourMembership

MARCH 20, 2012

Add-On Products. Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Advantages. News + Press. Technology. Management Team.

Revenue 150

Revenue Directory Price Software 150

Higher Logic

JANUARY 6, 2018

Sure, there are plenty of other marketing platforms to choose from and lots of other ways to generate sales for your products or services. But c’mon – the social media giant has billions of users from around the world playing on it every day and more than 70 million small businesses owners like me have our own pages. .”

Social Media 201

Social Media Revenue Course Tools 201

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. New association event.

Certificate 281

Certificate Price Tools Technology 281

Association Adviser

MAY 20, 2014

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Use multiple streams of communication (email, social media, paper mail, etc.), Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52

Reid All About it

JUNE 18, 2021

I’ll be happy to feature it as long as it’s not too product centric. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. More info/register. More info/register. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. 1 CMP credit. More info/register.

Revenue 195

Revenue Content Virginia Technology 195

Aptify

JULY 24, 2019

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.

Revenue 56

Revenue LMS Newsletter System 56

Aptify

JULY 22, 2019

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.

Revenue 56

Revenue LMS Newsletter System 56

Reid All About it

MAY 21, 2021

I’ll be happy to feature it as long as it’s not too product centric. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

NOVEMBER 29, 2019

I’ll be happy to feature it as long as it’s not product-centric. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. 1 CMP credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195