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Association Brain Food: 1.12.24

Reid All About it

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. More info/register (ASAE Marketing Professionals Community). Young member engagement. Member mobile app. More info/register. Host: Fridays@4 Speaker: Hope Zoeller, Ed.D., 1 CAE credit.

LMS 268
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Association Brain Food: 1.19.24

Reid All About it

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 257
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Association Brain Food: 9.1.23

Reid All About it

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Workplace culture.

Revenue 229
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Key Tips for Ensuring Your Association’s Digital Marketing Efforts Are Compliant

Arc 3 Communications

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

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Association Brain Food Weekly: 11.20.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Maximizing Revenue through Smart Pricing Strategies. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. More info/register. Host: Ed Rigsbee, CAE, president at Rigsbee Research.

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Association Brain Food Weekly: 11.12.21

Reid All About it

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. . – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin.

LMS 361