GrowthZone

FEBRUARY 21, 2023

and Canada at the end of 2022, the top non-dues revenue source listed was events. Successful Revenue-Generating Events How can you ensure success for your important revenue-generating events? Our guide, Before, During & After: The How-To Guide to Successful Event Promotions will help you get more out of your event marketing.

Revenue 78

Revenue Survey Event Planning Tips 78

Association Adviser

AUGUST 30, 2023

The 12th Association Benchmarking Report of North […] The post Key Findings from the 2023 Association Benchmarking Report appeared first on Association Adviser.

Report 132

Report Revenue Communications Leadership 132

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

Report 95

Report Marketing Recruiting Recruitment 95

Associations Now

NOVEMBER 30, 2023

Nondues revenue can be crucial for an association’s financial stability. Without nondues revenue, associations could face difficult decisions. This realization could be why nondues revenue topped the list of associations’ biggest concerns for the first time in Naylor’s 2023 Association Benchmarking Report.

Revenue 62

Revenue Survey Member Engagement Resources 62

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs. Social media.

Team 88

Team Marketing Analysis Social Media 88

NXUnite

MARCH 19, 2024

Your team likely plans and launches multiple fundraisers throughout each year to bring in enough revenue to fund the various initiatives associated with furthering your mission. Let’s break down the two sides of an operating budget—revenue and expenses—in more detail.

Tips 130

Tips Handbook Revenue Guidelines 130

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s s 2024 Association Economic Outlook Report , is optimistic. They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends.

Content 266

Content Survey Education Strategy 266

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Online education’s role in membership marketing.

Survey 150

Survey Marketing Certificate Education 150

Protech

OCTOBER 13, 2020

We’ve seen reductions in revenue from all sources, including giving, grants, services, and events. To ensure financial resilience, associations are taking quick, decisive and creative actions to expand outside their traditional revenue streams. You can use pillars for: Co-marketing content and virtual events with partners.

Revenue 98

Revenue Content Certificate Cost 98

Higher Logic

SEPTEMBER 12, 2017

Is your program effective at increasing non-dues revenue ? Benchmarking surveys, reports, and other original research or publications. Click rates, referrals, and revenue generated by past sponsors can be compelling for those who are on the fence about working with you. Do sponsors see the value in each sponsorship package?

Revenue 222

Revenue Price Newsletter Directory 222

Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

Revenue 159

Revenue Tips Social Media Newsletter 159

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Reid All About it

MAY 24, 2024

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. 1 CAE credit.

LMS 210

LMS Utah Indiana DC 210

Association Adviser

AUGUST 30, 2022

The changes the world has experienced in the last few years – a global pandemic, rising inflation and economic uncertainty, labor shortages and high turnover in the job market, global unrest and social justice movements – accelerated an evolution that was already underway in how association engage with their members.

Member Engagement 78

Member Engagement Report Marketing Revenue 78

Spark Consulting

JUNE 19, 2014

This is a DENSE and long slide deck, but it’s worth checking out the whole thing: Mary Meeker’s 2014 Internet report from dmccarthy104. The education market is ripe for disruption. Great organizations increase revenue, turn a profit, and invest. It’s the annual awesomeness from Mary Meeker.

Report 150

Report Social Media Video Innovation 150

Reid All About it

SEPTEMBER 22, 2023

At Business Insider, Charlotte Lytton reports on research about Gen Z and education. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. Gen Z education. 1 CAE credit. More info/register.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

WBT Systems

JULY 3, 2018

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. A Pew Research report found that 87 percent of working adults believe it’s either “essential” or “important” to get training to update skills throughout their work lives.

Marketing 150

Marketing Certificate Education Michigan 150

NXUnite

MARCH 25, 2024

How to create a nonprofit chart of accounts Best practices for maintaining your chart As a nonprofit leader, you know that accurate financial records and reporting are crucial to maintaining your 501(c)(3) status. Revenue , which consists of any funding your organization receives through its various income sources.

Revenue 130

Revenue Directory Examples System 130

Reid All About it

APRIL 19, 2024

Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. A mobile app is a tangible reminder of membership value. 1 CAE credit.

Newsletter 250

Newsletter Content Social Media Education 250

Reid All About it

JUNE 30, 2023

Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. Non-dues revenue partners. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. That’s why marketing often falls prey to the classic spray and pray model. CAE credit.

Chicago 205

Chicago Newsletter Revenue Education 205

Associations Now

MARCH 21, 2023

But a new report finds that the return to in-person has not been as robust as hoped, and many leaders are concerned about their value proposition. The report is based on a survey of 200 executives and meeting professionals from multiple industries, including associations.) The challenge for exhibitors and sponsors can be even steeper.

Report 54

Report Survey Conference Revenue 54

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256

LMS Revenue Arlington Education 256

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. 1 CAE credit.

millennials 370

millennials Survey Team Education 370

Association Success

SEPTEMBER 10, 2020

Word-of-mouth recommendations and email communications were the two best channels for new member acquisition for membership organizations last year, according to Marketing General Incorporated ’s latest Membership Marketing Benchmarking Report. .

Report 78

Report Analysis Content Communications 78

Reid All About it

JANUARY 19, 2024

The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 256

Revenue Strategy Member Engagement United States 256

Membership Marketing

MARCH 8, 2019

So how do you make the case for additional marketing dollars? Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream. Here is an example using data provided by hundreds of associations in the Membership Marketing Benchmarking Report.

Marketing 75

Marketing Revenue Analysis Cost 75

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Survey participants will receive the study’s final report. – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. 1 CMP credit.

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 277

Revenue LMS Price Education 277

Association Analytics

SEPTEMBER 27, 2023

With analytics, the benefits sell themselves: Reducing manual work Optimizing processes Growing revenue Having consistent, trusted data Increasing engagement Driving your association’s mission For example, consider an association dedicated to promoting literacy. However, the trick is to shift the conversation from the process to the outcomes.

Analysis 169

Analysis Revenue System Learning Management System 169

Reid All About it

JANUARY 12, 2024

Starting in 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscribes and stay under a reported spam threshold. More info/register (ASAE Marketing Professionals Community). PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond. 1 CAE credit.

LMS 266

LMS Education Member Engagement Revenue 266