Vanguard Tech

JUNE 27, 2013

Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association. There are many ways to market your association beyond traditional media. Start with your database and define your market segments. Many of the vendors you work with develop white papers and webinars.

Marketing 70

Marketing Newsletter Social Media Content 70

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fundraising with Social Media. Labels: Social Media. There is no doubt that social media efforts can be a challenge.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. News on Social Media and Membership Marketing. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Despite its negatives, there are still serendipitous benefits in engaging on social media. Brianne Wheeler, Director of Marketing at PropFuel.

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Chicago Social Media Education Recruiting 195

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. Host: American Marketing Association.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Blue Sky eLearn

JUNE 19, 2017

If you think about it, you both offer value, you both seek to be sustainable businesses, and you share a common target market. You are also both seeking to nudge that target market through the buyer’s journey to invest in what you offer. Consider you’re in the market for a new laptop. Something triggered that need.

Video 171

Video Content LMS Social Media 171

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

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Revenue St. Louis Price Cost 60

Membership Marketing

NOVEMBER 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Social Media to Recruit Staff. Labels: Social Media. Membership Marketing Benchmarking Report.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

JULY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

DECEMBER 30, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Must-Have Membership Marketing Tools. • Free download of the 2011 Membership Marketing Benchmarking Report. Tony Rossell.

Tools 40

Tools Marketing Price Report 40

MemberClicks

MARCH 15, 2024

A CRM that is well-designed and utilized will ensure you capture all lead details from all your various channels, including emails, social media, and lead magnets. In other words, you can also use it to automate workflow, the sales department, marketing, and customer support, among other processes. Attended events by members.

Software 52

Software System Association Management Communications 52

Membership Marketing

MARCH 9, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE Marketing, Membership & Communications Conference. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. This includes events, press releases, association news, white papers and reports. Sharing Is Huge.

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Strategy Press Release Social Media Content 70

Membership Marketing

DECEMBER 12, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing News You can Use. • Director of Membership and Marketing at national membership organization.

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

JULY 17, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Updated Membership Marketing Tracking Dashboard. Labels: Data Analytics , Membership Marketing Formulas. Speaking Engagements.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

DECEMBER 22, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Non Dues Revenue and Affinity Programs for Members. Labels: new products , Non-Dues Revenue. Marketing services like SEO/SEM 9.

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Revenue Discount Directory Price 40

Membership Marketing

JULY 26, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Yes Marketing Works. For marketers, the challenge comes when you do not have a marketing history on which to build your projections.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

APRIL 9, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The Correlation of Social Media Usage and Membership Growth. Speaking Engagements. Speaking Engagements. Speaking Engagements.

Social Media 40

Social Media Survey Report Case Study 40

Membership Marketing

APRIL 4, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fast Facts from the 2012 Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report. Speaking Engagements.

Report 40

Report Marketing Price Survey 40

Membership Marketing

JUNE 20, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?”

Marketing 40

Marketing Price Discount Recruiting 40

Association Adviser

MARCH 31, 2017

Your annual convention is not only one of your greatest revenue generators and best networking opportunities, it’s also a fresh and unique treasure trove of content. Integration of Event Marketing Efforts. Don’t tackle these initiatives without a clear plan for cross-promotion throughout your association’s media portfolio.

Content 60

Content Tips Video Newsletter 60

Membership Marketing

NOVEMBER 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. That’s why subscriber conversion is one of the most important metrics that impacts marketing ROI.” Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

APRIL 23, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Benchmarking Report. Tony serves as the senior vice president of Marketing General, Inc., Publications.

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

JANUARY 19, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report. Tony Rossell.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MAY 25, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Just Released: The 2012 Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JANUARY 19, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

JULY 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Market Segmentation in Membership Marketing. Speaking Engagements. Wednesday, July 20, 2011.

Marketing 40

Marketing Price Survey Tools 40

Membership Marketing

JANUARY 4, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

JUNE 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE 2010 Marketing & Membership Conference. My company, Marketing General, Inc. My company, Marketing General, Inc.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 26, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Participation Grows for the 2012 Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report. Publications.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

SEPTEMBER 13, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. More Marketing Channels Available for Membership Recruitment. Labels: Marketing Media , Membership Recruitment.

Marketing 40

Marketing Price Recruiting Recruitment 40

Associations Now

MAY 27, 2015

But now we live in the social media age, and things like actually getting to know people have become a bit passe. everyone but we content marketers behind these efforts—can see right through it. If it’s primarily to drive renewals and revenue, then keep on asking members to engage with you on your terms.

Member Engagement 40

Member Engagement Case Study Revenue Social Media 40

Membership Marketing

JANUARY 18, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. A “Good” Response Rate in Membership Marketing. However, real data collected from actual market tests is always the best.

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

DECEMBER 28, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. 3 Membership Marketing New Year’s Resolutions. ” What are your membership marketing resolutions for 2011? Tony Rossell.

Marketing 40

Marketing Price Survey Recruiting 40