Spark Consulting

JANUARY 14, 2019

When is the best time of the year to begin renewal communications to members? When should we start renewal communications? However, at some point, you need to consider those members lapsed, not just “late,” and change your messaging from “please renew” to more of an acquisition-style message.

Guidelines 284

Guidelines Class Communications Process 284

Association Analytics

MARCH 13, 2024

The resulting data can help identify where members are in their journey, which members might be falling through the cracks, what opportunities your association can take advantage of to improve membership offerings and benefits, and so much more. Unlike letter grading, there isn’t an ideal score to earn or avoid in fear of failing.

Review 169

Review Member Engagement Process Examples 169

MemberClicks

MAY 17, 2022

If your membership organization is like most, you likely have one simple goal in mind: grow your membership. You do this by attracting new members and getting your existing members to renew for another term. But what happens when a member doesn’t renew? What would have made your membership more beneficial?

Tips 98

Tips How To Discount Price 98

MemberClicks

SEPTEMBER 21, 2022

In this guide to membership renewal, we will cover everything you need to know about why a high renewal rate is important and what you can do to keep your memberships going for years. . Membership renewals: Why they matter. Membership renewals matter for both you and your members for different reasons.

Process 52

Process Strategy Tips Discount 52

Higher Logic

JANUARY 30, 2019

The American Association for Respiratory Care’s (AARC) membership was stalled. This steady decrease in membership renewals gave rise to a growing number of lapsed members. Sherry Milligan, Associate Executive Director of Membership, was determined to find the right action plan to quickly change that trajectory.

Case Study 149

Case Study eBook Member Engagement Class 149

EventMobi: Association Events

SEPTEMBER 13, 2023

In this post we’ll explore: Why member experience matters What makes a great membership experience How to improve member experience How event management software helps deliver better a member experience What is Member Experience? place on what your membership program has to offer. The best membership experiences are: Personal.

Member Experience 130

Member Experience Tips How To Software 130

Eric Lanke

AUGUST 27, 2018

Amanda Kaiser at her Smooth the Path blog gave me a good reminder this week about association membership dues notices. The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. So, I checked out.

Newsletter 159

Newsletter Member Research Resources Conference 159

MemberClicks

FEBRUARY 7, 2023

So much time for membership organizations is focused on getting new members. other potential members) How likely they are to renew their membership when the time comes None of these 5 things are small or insignificant. If we can really drive home one message for you, it’s that renewals begin the moment a new member signs up.

Learning Management System 98

Learning Management System Social Media System Video 98

Spark Consulting

FEBRUARY 14, 2018

Does membership retention really begin the second a member joins your association? The better you onboard, the more likely your members are to renew. Among all the emails, texts, and letters with digital signatures, a simple handwritten note can really stand out. When should you start encouraging members to renew?

Social Media 207

Social Media Newsletter Content Examples 207

Spark Consulting

JULY 5, 2018

At some point, after generating leads and nurturing relationships and persuading people to join and helping them find their own individual engagement paths, it’s time to ask your members to renew, to stick with you another year. Membership retention is your goal – renewal is the process by which you achieve your goal.

Social Media 150

Social Media Dallas Discount Resources 150

Smooth The Path

MARCH 26, 2019

This year I joined three associations and let two memberships lapse. Since I specialize in member engagement I paid special attention to each association’s onboarding and renewal messaging. I received a handful of emails from each leading up to the renewal date. Then another handful of emails after my membership lapsed.

Member Engagement 113

Member Engagement Communications Member Experience Strategy 113

GrowthZone

MAY 18, 2020

BLOG] Crisis Renewal Letter Template. End the One-Size-Fits-All Membership: Provide members with customized options. There are two paths forward: Return to business as usual or leverage the chance to innovate. If you’re ready to innovate, go to our online guide, How to Thrive After a Pandemic. for Associations and Chambers ».

Case Study 148

Case Study Innovation Resources Tips 148

MemberClicks

MAY 19, 2022

Odds are, you’re more likely to return to the first restaurant — and a good new member welcome letter works in a similar way. The perfect new member welcome letter onboards your members in a friendly way that ups the odds of retaining them as a member for the long haul. Your new member welcome letter sets the stage for what’s next.

Tips 52

Tips Sample Library Discount 52

GrowthZone

APRIL 21, 2020

From In-Person to Digital: Tips for Shifting your Membership Engagement Strategy provides a wealth of tips and how-tos for navigating and embracing the shift from in-person engagement to digital engagement. Selling Association Memberships Through Your Website. Some of the topics covered: Be a resource. Implement online payment options.

Strategy 135

Strategy Social Media Video Tips 135

MemberClicks

NOVEMBER 14, 2023

In this guide, you’ll learn the ins and outs of member retention, including a 12 month membership plan template. Whether you’re looking to deepen engagement or boost your retention rates, the journey to a more connected and dedicated membership begins here. Is your membership churn rate creeping up?

Newsletter 59

Newsletter Strategy Social Media Survey 59

Association Success

APRIL 29, 2019

This year I joined three associations and let two memberships lapse. Since I specialize in member engagement I paid special attention to each association’s onboarding and renewal messaging. While three associations offered little to no onboarding communications, the two associations whose membership I was letting lapse were feisty!

Communications 101

Communications Member Engagement 101

MemberClicks

DECEMBER 1, 2022

7 Tips for the Perfect New Member Welcome Letter (And What to Avoid!). With actionable tips and best practices, this top viewed article will help you build new member welcome letters that will get new member relationships started right. For added insight, we even include some tips for what not to include in new member letters.

Directory 52

Directory Software Membership Management Survey 52

Smooth The Path

NOVEMBER 26, 2019

Tara’s membership lapsed three years ago and now she wants to renew. She finds the membership application online, types in her email address, and the system populates her name. A few days later, Tara receives a welcome letter with the wrong last name listed. But it is the wrong name. Now she uses a new married name.

System 88

System Member Experience Strategy 88

Higher Logic

SEPTEMBER 21, 2018

A few years ago, the Membership Marketing Benchmarking Report from Marketing General, Inc. asked members why they didn’t renew. Here's what they found: Bad : 33 percent of members surveyed said they didn’t renew because they left the industry. You might feel like you have a registration problem or a renewal problem.

Content 201

Content Survey Marketing Report 201

Smooth The Path

AUGUST 2, 2018

Yes, many of the association’s loyal members like receiving renewal notices because they serve as an essential reminder to renew. Over the years these members received more value than the cost of their membership and they had wonderful experiences because of the association. In fact, renewal notices make them mad.

Member Research 68

Member Research Cost Member Experience Member Engagement 68

Smooth The Path

AUGUST 27, 2018

Three years ago a membership manager wrote a warm welcome letter for all new members to receive. This letter explained the benefits of being a member and how to get involved. After a bit of deliberation, the staff felt the letter would be more effective if the Executive Director signed it. But email invites a response.

Process 68

Process Member Engagement Membership Management Member Experience 68

Reid All About it

SEPTEMBER 15, 2023

Add your association’s name to the sign-on letter before they present it to Congress next week. I agree, which is part of the reason I only registered for the trade show at ASAE Annual—the ridiculously high fee for consultants (the membership category for this odd duck) was another reason. Boring conferences. Credit card processors.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MARCH 10, 2023

Membership engagement. Your AMS should be a utility player on your membership team. Membership Mondays We meet on the second Monday of every month to discuss membership topics based on the group’s current needs. Host: ASAE Membership Professionals Community Tue 3/14 at 11 a.m. 1 CAE credit. 1 CAE credit.

Committee 195

Committee Education Software Technology 195

Associations Now

NOVEMBER 19, 2019

Director of Membership Development, Intellectual Property Owners Association. As we had had little success by renewing memberships with email, I created a letter to members about to be dropped with a heading “FINAL NOTICE. Your membership will drop as of …” and stated the benefits they would no longer have.

Process 85

Process Certificate Member Engagement Innovation 85

MemberClicks

OCTOBER 6, 2023

In the ever-evolving landscape of membership-based organizations, one constant remains—the importance of new members. It ensures that members not only understand but also maximize the numerous benefits associated with their membership, leading them to stay actively involved for years to come. Why is new member orientation important?

Social Media 59

Social Media Video Newsletter Resources 59

Reid All About it

OCTOBER 9, 2020

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Utah 370

Utah LMS Conference Technology 370

Membership Marketing

JANUARY 10, 2018

Many associations are evaluating and launching new membership models or restructuring their current membership. Some of the new approaches include discussions previously outlined on this site including tiered membership , hybrid membership , and electronic membership.

Communications 56

Communications How To Recruiting Recruitment 56

Optimist Consulting

FEBRUARY 26, 2015

I am a member of the CIM (Chartered Institute of Marketing) and in with my renewal Direct Debit confirmation letter there was a nice A3 poster outlining my benefits. It keeps it simple – membership bodies generally have a wealth of benefits to communicate to members about, so materials can be crowded and cluttered.

Maine 100

Maine Communications Industry Marketing 100

Blue Sky eLearn

MARCH 27, 2018

That is, if your membership program offers incredible value to your members, then any introduction to your program is a natural advertisement ! Try these strategies, all made possible with the right association management software solution: Increase exposure to your membership program. Offer online-only membership benefits.

Association Software 144

Association Software Recruiting Recruitment Software 144

Mariner Management

JULY 1, 2020

From our vantage point here at Mariner, it is uplifting to see so many professional associations/chapters responding with renewed commitments towards making diversity , equity, and inclusion a pillar of their mission. Today’s headlines surrounding racial injustices are affecting all of us on personal and professional levels.

Maryland 87

Maryland Baltimore Committee Recruiting 87

YourMembership

AUGUST 7, 2014

It mentioned how new members are most always engaged members, and that the trusty packet can help those members stay engaged beyond the first exciting months of membership. We recently held a webinar called Flipping the Membership Equation: Thinking Different About Member Retention and Recruitment. Don’t get me wrong.

Member Engagement 150

Member Engagement Nashville Software Recruiting 150

Fonteva

FEBRUARY 24, 2021

As your association grows, your requirements for your membership software grow, too — so much so that you’ve outgrown your current membership management solution! After congratulating your members on another successful year, it’s time to get to work with your association leadership team and find your next membership management system.

Membership Management 52

Membership Management Software Review Directory 52

MemberClicks

FEBRUARY 15, 2023

Likewise, member appreciation efforts are crucial to your overall membership retention strategy and are a key way for how to boost membership. 9 Member Appreciation Ideas to Engage Your Membership Base Member appreciation efforts can span a variety of activities, so don’t be afraid to get creative! Send tokens of appreciation.

Social Media 52

Social Media Newsletter Software Discount 52

Associations Now

APRIL 19, 2017

Associations place a lot of value on retention rates, but that’s not always the right metric to focus on if you want to boost renewals. Most membership managers can tell you their association’s member retention rate off the top of their head. A new benchmarking report says engagement scoring may be a better way to increase retention.

Dallas 80

Dallas Florida System Report 80

Associations Now

JANUARY 11, 2017

For organizations looking at the potential of launching membership programs based on automatic renewals, you may want to keep an eye on the recent spate of startups that are designed to allow users to cancel services at a click of a button. If your organization relies on automatic renewals, you may have a new headache to worry about.

Software 40

Software Organization 40

MemberClicks

NOVEMBER 1, 2022

A welcome letter. A list of membership benefits. Dues information, due dates and an invoice for membership . But being clear in renewal dates, dues and how invoices will be handled helps to build a relationship of trust and transparency (Plus be sure to give them their first invoice for their initial registration).

Discount 52

Discount Committee Learning Management System LMS 52

Associations Now

NOVEMBER 24, 2015

With the end of the year approaching, many association members will soon be weighing whether or not to renew their membership. Since renewal isn’t guaranteed, organizations must also remember to engage with this group of current members. A not-so-secret society’s membership rolls.

Houston 40

Houston Class Tips Team 40