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Use Data for New Revenue Opportunities

Association Analytics

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. Use your data to optimize people and products.

Revenue 169
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Association Brain Food: 4.19.24

Reid All About it

James Young of Product Community describes a twist on mentoring. I’m happy to feature it as long as it’s not too product-centric. Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. Co-mentors.

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Association Brain Food: 4.12.24

Reid All About it

They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. I’m happy to feature it as long as it’s not too product-centric. Learn about planning a vendor showcase and revenue-generating potential. by Tony Rossell, Marketing General Inc. Ready to veg a bit?

Revenue 256
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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Look to create new and innovative products and services for an underserved population in your membership. Strategy 2: Double Down With the Double Down strategy, you’re looking for products, services, and member segments that are really working well for your association.

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5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

Is your program effective at increasing non-dues revenue ? Take a close look at your association’s products and services to see where you can offer additional options. E-newsletters and physical magazines. Organizations that sponsor your e-newsletter, for instance, may reach 5,000 people every week. Online communities.

Revenue 222
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How to boost non-dues revenue through sponsorships and advertising

Aptify

Here are some effective ways to drive non-dues revenue by offering sponsorship and advertising opportunities. Producing non-dues revenue helps your membership-based organization continue to provide great member value even when membership growth flattens out or dips. . Sponsorships can produce a wealth of non-dues revenue.

Revenue 72