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Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

A few ideas from the worlds of marketing and technology: Think big. If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. Have a post-launch strategy. It can feel a bit nerve-wracking, of course. She suggests treating the launch as a journey.

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3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

Incorporating data-driven posts, evergreen advice and context about your organization into your editorial calendar can help shore up your content strategy. Strategies for dealing with ongoing challenges . Some challenges never fully go away, no matter how much your industry changes or technology evolves. Communication.

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Is New Technology Worth The Investment?

Association Adviser

We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums.

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Make Sharing Part of Your Web Strategy

Vanguard Tech

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy. Sharing Is Huge.

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Building an Association Crisis Communications Webpage

GrowthZone

Links to press releases. Media Statements (video or text). Either commit to a long-term update strategy or unpublish the page. Depending on the situation, various elements and links serve a valuable role: Links to your social media channels. Key, relevant local, state, federal government offices.

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Marketing Trends: How to Wow Them In 2023

CMA Solutions

Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Without such expertise, the hierarchy and design can create problems for users, especially those individuals who are not comfortable with technology. Want more eyeballs on your blog and press release?

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Less Gates, More Golden Tickets

YourMembership

News + Press. Technology. September 13th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Social media gurus proclaim that avoiding social media will not stop the negativity, it will just ensure that it takes you longer to hear about it. Management Team.