Optimist Consulting

SEPTEMBER 24, 2013

There are plans to improve the service which is good news for the UK’s c7 million children. Inspiring the Future is a free service which matches professionals who are willing to volunteer to talk to pupils at schools about their professions. My own experience of careers advice at school (a while ago now!) wasn’t great.

Recruiting 100

Recruiting Recruitment Event Planning Education 100

Optimist Consulting

MARCH 30, 2015

One of the topics that came up was how to remind members about the access they have to discounted services or special offers from the membership organisation, and h. If you would like to know more about the e-card and Sterling’s services please contact Martin at mreid@sterlingsolutions.co.uk or on 07841 065813. What do you think?

Social Media 100

Social Media Discount System Cost 100

Optimist Consulting

MARCH 30, 2015

One of the topics that came up was how to remind members about the access they have to discounted services or special offers from the membership organisation, and h. If you would like to know more about the e-card and Sterling’s services please contact Martin at mreid@sterlingsolutions.co.uk or on 07841 065813. What do you think?

Social Media 100

Social Media Discount System Cost 100

Optimist Consulting

MARCH 30, 2015

One of the topics that came up was how to remind members about the access they have to discounted services or special offers from the membership organisation, and how to make it easy for them to keep up to date with these kinds of benefits. I recently carried out some membership focus groups for a client. or on 07841 065813.

Social Media 100

Social Media Discount System Cost 100

Optimist Consulting

APRIL 29, 2014

If you would like to know more about my services or if you would like me to speak at your event please contact me. I was delighted to be asked to talk about sports membership bodies and using social media to engage members at MemCom. MemCom combines a conference with the only UK membership awards ceremony. You can download my slides here.

Social Media 100

Social Media Conference 100

Optimist Consulting

JANUARY 28, 2015

Excellent service. Excellent service. In addition, all forms of architectural joinery including shopfittings, timber frame buildings and engineered timber components, as well as suppliers to the industry. The BWF wanted to increase membership, so Dave and the team at BWF created a growth plan which focused on: 1. Clear communications.

Recruiting 100

Recruiting Recruitment Case Study Communications 100

Optimist Consulting

MARCH 30, 2015

82% expect their website to offer ‘self-service’ functionality to members. Yet I know from talking to my clients that delivering a user-friendly self-service experience for members can be difficult. More than 200 organisations contributed to report on how they were using digital platforms at their membership organisation.

Survey 100

Survey Social Media Report Recruiting 100

Optimist Consulting

MARCH 30, 2015

82% expect their website to offer ‘self-service’ functionality to members. Yet I know from talking to my clients that delivering a user-friendly self-service experience for members can be difficult. More than 200 organisations contributed to report on how they were using digital platforms at their membership organisation.

Survey 100

Survey Social Media Report Recruiting 100

Optimist Consulting

MARCH 30, 2015

82% expect their website to offer ‘self-service’ functionality to members. Yet I know from talking to my clients that delivering a user-friendly self-service experience for members can be difficult. More than 200 organisations contributed to report on how they were using digital platforms at their membership organisation.

Survey 100

Survey Social Media Report Recruiting 100

Optimist Consulting

SEPTEMBER 26, 2012

Communicate the benefit to them not just the service you deliver – a benefit should be delivering something of value to the end user. It can be easy to focus on the services you are delivering, but you need to tell members why those services matter to them. See what the FSB and the IFT do.

San Diego 100

San Diego Communications Directory Video 100

Optimist Consulting

DECEMBER 4, 2012

When individuals upgrade to ordinary membership, they have full voting rights at the annual AGM and are able to advertise in the SfEP Directory of Editorial Services. The directory provides contact information for more than 500 SfEP members, plus details of the skills, subjects and services they offer.

Process 100

Process Directory Discount Course 100

Optimist Consulting

JULY 9, 2014

This outlined social enterprises’ top policy recommendations on subjects including social enterprise models for public service delivery, supporting a green economy, new approaches to tackling unemployment, and stronger support for community enterprise.”. “We What do you think? Are you preparing a manifesto on behalf of your members?

Case Study 100

Case Study Maine Team Examples 100

Optimist Consulting

JANUARY 27, 2016

It is to provide information, prompt action or deliver a service? The map is a good tool for reviewing your member experience. With each touch point I would ask the following questions: What is the objective of this touchpoint? What is the member experience of that touchpoint?

Review 100

Review Member Experience Member Research Examples 100

Optimist Consulting

APRIL 28, 2011

The latest Experian Marketing Services’ annual Digital Marketer report agrees. It states that the top reason for choosing a product or service is “word of mouth”, with 54% of adults saying this is how they choose where to spend their money. How to use recommendations.

Marketing 100

Marketing Newsletter Products Report 100

Optimist Consulting

APRIL 18, 2012

The key to any survey is to ask the right questions and then importantly to use the results to improve services for members. It was important to us that all members saw the message about the survey and were encouraged to take part. It is great to see staff and the Council at the IBMS so enthused about the results.

Survey 100

Survey Project Social Media Communications 100

Optimist Consulting

JULY 9, 2014

As you probably know, content marketing focuses on producing additional material (which can be written, video, graphics, in-person etc) around the topic to help promote your service/product rather than simply sending promotional messages.

Content 100

Content Marketing Case Study Video 100

Optimist Consulting

APRIL 19, 2011

It is a great way to showcase her event management services but also importantly a room full of networkers have had a great night thanks to her – what a powerful association with Dawn and her brand. So, would your service or product lend itself to an event?

Marketing 100

Marketing Products 100

Optimist Consulting

SEPTEMBER 26, 2012

As a membership body you can never assume you’re going to be the only one offering your members your services forever. You cannot stop others from setting up ‘competitor’ bodies, but you can focus on delivering a great service to members whilst keeping an eye on what is going on outside the organisation.

Recruiting 100

Recruiting Recruitment Newsletter Social Media 100

Optimist Consulting

JANUARY 31, 2013

Think supermarket loyalty cards; as the marketing around us becomes more sophisticated, members will start to expect this level of service from their membership body. When members/potential members visit your site do they engage and purchase additional services from you? Website conversion rates will become more important.

Social Media 100

Social Media Content Marketing Communications 100

Optimist Consulting

FEBRUARY 26, 2015

So if you already use those services, your volunteer opportunities will also reach LinkedIn’s audience. I love LinkedIn and I think it is great that the team there are willing to help match volunteers and organisations in this way.

Recruiting 100

Recruiting Recruitment Cost Tips 100

Optimist Consulting

FEBRUARY 26, 2015

Here are the five reasons why I love it: It focuses on my growth – it can be tempting to position member benefits as services delivered rather than the benefit being delivered to the member. The CIM’s focus on my growth reiterates the benefit of being a member.

Maine 100

Maine Communications Industry Marketing 100

Optimist Consulting

DECEMBER 18, 2014

At the recent PARN Communications Special Interest Group, where I was facilitating a workshop session , I saw a great presentation by James Murphy, Global Head of Digital Services at RICS.

Social Media 100

Social Media Guidelines Review Tips 100

Optimist Consulting

MARCH 27, 2016

For most, it is better to have a mixture of income from memberships fees and other services. As an example TripAdvisor and LinkedIn both call their users members, but neither charge for their basic service. Income : Membership organisations can sometimes rely heavily on membership subscripitions for income. Strategic aims.

Strategy 100

Strategy Marketing Analysis Social Media 100

Optimist Consulting

MAY 22, 2014

as the top three countries for international delivery of membership and services. However, the report says the professional bodies that responded in their survey identified: India. I wonder if these three countries have already welcomed UK professional bodies, so are seen as a natural next step?

Review 100

Review Case Study Report Survey 100

Optimist Consulting

AUGUST 28, 2014

Nigel Moore, Director of Marketing at the Royal College of Obstetricians and Gynaecologists talked about how they used increased income from products and services to help meet their philanthropic aims. The topic of philanthropy was covered at MemCom earlier in the year.

Project 100

Project Committee Software Member Engagement 100

Optimist Consulting

NOVEMBER 2, 2015

Typical priorities would include: Services or benefit s offered by the membership body to members. One of the difficulties for organisations is that the perceived value of membership is different depending upon the member and what they see as a valuable part of membership could be quite different to someone else. What do members want?

Communications 100

Communications Social Media Maine Industry 100

Optimist Consulting

JANUARY 25, 2016

Not all organisations can do this, but it’s an empowering move for its staff and volunteers and provides a better service for its members. To enable this, in a bold move National Trust decentralised its web editing function and trained up 500 regional/local staff and volunteers across the organisation.

Content 100

Content Maine Communications Project 100

Optimist Consulting

MARCH 30, 2017

Inadequate online member self-service options are a major challenge for 30% of organisations – an increase on 2016. 40% are likely to invest in replacing their CRM system over the next 12 months. If you’re considering investing, it’s worth noting that the most popular systems are Microsoft Dynamics, Integra and iMIS.

Report 100

Report Social Media Member Engagement System 100

Optimist Consulting

FEBRUARY 23, 2017

By adopting a customer service approach and placing the candidate at the centre of your search, you will be increasing your likelihood of a successful appointment. I’ve lost count of the number of times that employers have taken too long to make decisions on potential new recruits and have lost them in the process.

Recruiting 100

Recruiting Recruitment Process Examples 100

Optimist Consulting

NOVEMBER 2, 2015

For membership organisations, physical mailings that remind members of the value of membership and keep products and services front of mind are therefore worthwhile. Physical mail acts as a reminder – 60% of respondents said receiving physical mail from a known and valued company served as a reminder of that brand or company.

Survey 100

Survey Email Marketing Marketing Cost 100

Optimist Consulting

NOVEMBER 2, 2015

For membership organisations, physical mailings that remind members of the value of membership and keep products and services front of mind are therefore worthwhile. Physical mail acts as a reminder – 60% of respondents said receiving physical mail from a known and valued company served as a reminder of that brand or company.

Marketing 100

Marketing Survey Email Marketing Cost 100

Optimist Consulting

MARCH 30, 2015

The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users, volunteers, MPs, policy makers, the press) receive an underlying, consistent and clear message about your organisation.

Communications 100

Communications How To Team Tools 100

Optimist Consulting

MARCH 30, 2015

The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users, volunteers, MPs, policy makers, the press) receive an underlying, consistent and clear message about your organisation.

Communications 100

Communications How To Team Tools 100

Optimist Consulting

MARCH 30, 2015

The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users, volunteers, MPs, policy makers, the press) receive an underlying, consistent and clear message about your organisation.

Communications 100

Communications How To Team Tools 100

Optimist Consulting

APRIL 9, 2013

So asking your members why they joined and what specific benefits and services they’ve found useful will make your case for you. This approach avoids experts but works with authentic experiences that will resonate with our target audience. The process can often unlock new insights. 2) Model desired behaviour.

Video 100

Video Social Media Marketing Project 100

Optimist Consulting

JANUARY 31, 2013

By offering a targeted service to companies spread across a wide variety of industries, CBC’s innovative, creative and highly personalised approach ensures that its clients’ interests are promoted through strategic marketing planning and highly effective marketing and PR campaigns. About Chazbrooks Communications (CBC) – [link].

Press Release 100

Press Release Case Study Video Marketing 100

Optimist Consulting

MARCH 30, 2015

With its ‘Professional Standards for Hospital Pharmacy Services’ it decided to move beyond its normal selected-committee approach and create a larger ‘Reference Group’ which meant the input to the guide was wider and those in the Reference Group were able to pilot the new guidance across many hospital sites.

Examples 100

Examples Boston Proposal Video 100