Higher Logic

MARCH 1, 2018

I may be biased, but I don’t consider most marketers to be inherently “shady.” The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them. Marketing Automation with a Conscience. It’s a simple concept.

Marketing 189

Marketing Price Education Content 189

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DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The weekly list of free educational events and resources for the association community… Mental health. Since the pandemic, we’ve seen many headlines about the rise in mental health issues. Mobile apps.

Strategy 272

Strategy Video Technology Innovation 272

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FEBRUARY 2, 2024

The weekly list of free educational events and resources for the association community… Early-career microcredentials. If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. Member connections. The truth is, these events don’t always fulfill their purpose.

Certificate 266

Certificate Denver South Carolina Project 266

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APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Distraction is an occupational hazard for all of us.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Post-program campaigns. Membership. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI vs human interactions. 2024 membership pains. Seems like a good place to start.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Either you have it or you don’t but you have to produce anyways. Event safety.

St. Louis 341

St. Louis Technology Strategy Conference 341

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NOVEMBER 9, 2018

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection.

Chicago 174

Chicago DC Washington Software 174

Higher Logic

APRIL 9, 2020

I joined Higher Logic because I saw (and see) in them a company who is passionate about community networks and understands the power of engagement to transform businesses and the customer experience. If you’re a Jive-x customer, you know Khoros has given your external community platform an official end-of-life date: December 2020.

Tools 296

Tools Products Software Innovation 296

Nimble AMS

JUNE 3, 2020

Your members’ last great online experience is their new expectation. Here’s something to think about: Your members’ last great online experience is their new expectation. Personalized experiences created by your AMS. Using a platform-based AMS, associations can personalize the member experience in multiple ways.

How To 78

How To Member Experience Email Marketing Technology 78

Reid All About it

MARCH 24, 2023

If your association hasn’t yet tackled this project or you’re open to further tweaking, Impexium describes the elements of an exceptional member onboarding experience. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Women in the workplace.

Revenue 227

Revenue Chicago Leadership Education 227

Membersuite

SEPTEMBER 29, 2021

No one knows what will happen in the months ahead, but this sobering article from Science advises us to be ready for anything: “The most tumultuous period in SARS-CoV-2’s evolution may still be ahead of us… There’s now enough immunity in the human population to ratchet up an evolutionary competition, pressuring the virus to adapt further.

How To 110

How To Conference Event Planning Content 110

Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Higher Logic

APRIL 11, 2019

Consider these stats as we explore the rise of customer success as a focused initiative: The SaaS market is expected to reach $164.29 billion by 2022 [ Transparency Market Research ]. 67% of customers say their standard for good experiences is higher than they’ve ever been [ Salesforce ]. It’s simple.

Software 174

Software Resources Strategy Tools 174

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members.

DC 150

DC Washington Innovation Price 150

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DECEMBER 3, 2021

Event experience mapping. Maybe if you did an event experience mapping exercise, you would understand how it feels for an attendee to sit through that boring PowerPoint or arrive for a session on time and then have to wait for it to begin. The weekly list of free educational events and resources for the association community….

Revenue 195

Revenue Technology Innovation Social Media 195

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AUGUST 14, 2020

The weekly list of free educational events and resources for the association community… #ASAE20. I took three days off this week to dedicate my time to ASAE’s Virtual Annual Meeting aka #asae20. Originally, the registration was about $600. But a few weeks later, registration became free so I registered along with 13,000+ other people.

Montana 370

Montana Conference Education Tips 370

Reid All About it

OCTOBER 29, 2021

They describe Gagne’s 9 Events of Instruction : a proven approach to instructional design that improves the learner’s experience and effectiveness of education programs. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Sponsor survey. Virtual conference research.

Revenue 195

Revenue Survey Leadership Education 195

Aptify

FEBRUARY 3, 2020

Here are four ideas to help you engage your members with the personalized experience they’ve come to expect. We’ve all come to expect highly targeted experiences like those from leading companies like Amazon and Netflix. It’s a hot topic in the world of marketing and customer experience. Consider the member journey.

How To 72

How To LMS Certificate Member Experience 72

Reid All About it

NOVEMBER 5, 2021

Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. The weekly list of free educational events and resources for the association community…. AMS/CRM software selection survey.

Survey 195

Survey Revenue Price Team 195

Association Adviser

FEBRUARY 6, 2019

“When you have developers, programmers and engineers working together on coding the DNA of multiple solutions, you get a better understanding of the end-to-end experiences of association users across multiple platforms,” Tom Aley, group vice president of Naylor’s SaaS solutions, explained.

Directory 98

Directory Software Virginia Email Marketing 98

Reid All About it

NOVEMBER 10, 2017

The weekly list of free educational events for the association community… What do you think about the new 280 Twitter character limit? I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. Analyze emerging challenges and threats to association content strategy models.

DC 150

DC Washington Tools Education 150

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JANUARY 14, 2022

The weekly list of free educational events and resources for the association community…. CAE survey. Calling all CAEs! Please take five minutes to participate in the “Why I Sat for the CAE” survey. The results should be interesting. Future of work trends. I can’t help thinking that many of these trends align with the mission of most associations.

Team 195

Team Technology Certificate Revenue 195

Forj

MAY 25, 2021

Administering continuing medical education (CME) is no simple task— from the advanced accreditation reporting to the ongoing evolution of medical best practices, it can be a huge administrative task for your team. 5 Features to Seek in Your Next Learning Management System. 5 Features to Seek in Your Next Learning Management System.

LMS 91

LMS Learning Management System Course Case Study 91

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. “I was showing the America I knew and observed to others who might not have noticed.”. Norman Rockwell said that, and today’s his birthday. Yeah, I used to think that too, being a sort of art snob.

Los Angeles 150

Los Angeles North Carolina Chicago America 150

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. “I was showing the America I knew and observed to others who might not have noticed.”. Norman Rockwell said that, and today’s his birthday. Yeah, I used to think that too, being a sort of art snob.

Los Angeles 158

Los Angeles Chicago North Carolina America 158

Leading Learning

MAY 24, 2022

Basically, we’ve managed to accumulate quite of experience in the business of continuing education, professional development, and lifelong learning. Part of our pre-Tagoras experience was with University Access (later Quisic), a company that captured video of top business school professors and attempted to distribute it across the Internet.

Course 101

Course Video Cost Certificate 101

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NOVEMBER 11, 2016

Considering that 93% of all online experiences begin with organic search, organizers should learn the basics of SEO in order to drive more qualified visitors to event websites and to ultimately increase event registrations. Since presidents are on everyone’s mind this week…I recently discovered the Washington Post’s podcast Presidential.

Handbook 237

Handbook Washington eBook DC 237

AvidXchange: Association Management

JANUARY 16, 2023

Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans.

Strategy 130

Strategy Association Management Innovation Price 130

Reid All About it

MARCH 3, 2023

His insight should help you improve the subscriber experience at your organization. AMS (r)evolution. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Event gamification. Sponsorships. We often confuse our thoughts with reality.

Revenue 39

Revenue Tools Education Member Experience 39

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OCTOBER 13, 2017

Anita Brearton believes the phrase “digital transformation” doesn’t quite capture an organization’s evolution. One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and member experience. Stay tuned. Exciting times!

DC 150

DC Washington Content Tools 150

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

Case Study 120

Case Study Analysis System Revenue 120

YourMembership

MAY 3, 2012

Since innovation has been a topic of interest to associations and other member-based organizations, we’re wondering if you’ve had the same experience? The staff and board have spent years formulating best practices and now they work, automated like a factory line. It keeps it vital and attractive to potential members.

Innovation 150

Innovation Software Membership Management Social Media 150

Disciple Media

DECEMBER 4, 2023

Naturally, you want to ensure that every minute spent translates into impactful learning experiences for your audience. They provide the infrastructure needed to create, market, and sell courses, streamlining the process from content creation to delivery. We’re also introducing a game-changer in the field – Disciple Media.

Course 36

Course Education Price Tools 36

Socious

NOVEMBER 16, 2016

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

Software 100

Software Revenue Price Tools 100

Reid All About it

FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. The weekly list of free educational events and resources for the association community… Vendor member education. Hybrid workplace worries. Hybrid workplace worries. Change management.

LMS 40

LMS Video Technology Revenue 40