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Two More Views on Member Value
Associations Now
SEPTEMBER 21, 2016
The “job to be done” philosophy suggests that member engagement and innovation demand a real-world understanding of members’ lives. Christensen’s “jobs to be done” is not a new framework; he developed it in the early 2000’s, and it has a devoted following of JTBD practitioners. Correlation Does Not Imply Causation.
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