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A short introduction to branded community websites

Disciple Media

A paper published by the Journal of Consumer Research in 2001 defines brand communities as specialised, non-geographically bound groups based on a structured set of relationships among fans of a brand. The thing is, customers are already doing this on their social media profiles and other online platforms.

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Association Brain Food Weekly: 5.18.18

Reid All About it

explains how to develop, market and roll out a trial program. Some quick hits before we get to the list of free webinars: Good advice: how to make your social media feed more interesting. ( Presenters: Myllisa Patterson, Director of Marketing, CrowdCompass by Cvent. Alyssa Peltier, Customer Marketing Manager, Cvent.

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February.

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Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February.