Expert insights. Personalized for you.
Digital marketing is constantly evolving, one moment the algorithm works in your favor and then the next it throws a wrench into your efforts by completely changing overnight. Marketing has evolved but the underlying strategies have mostly stayed the same. MORE
By leveraging your communications channels – and strategically introducing new ones – you not only increase ways for your members to stay engaged, but you also drive much needed non-dues revenue. Relationships and partnerships are built and solidified during challenging times. MORE
The big thing these days is social media software–everyone wants to get into the game. I mean, why wouldn’t they, with revenue from enterprise social software projected to surpass $769 million in 2011? Vocus added social media monitoring. MORE
———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. Social Media is Still a Challenge. MORE
What story is your association telling with its social media posts? Does your story resonate with your target market? Get 30 more quick and easy ideas for social media posts for your association now ». Those stories will likely reverberate with your target market. MORE
My guess would be little to none, but you’ll still run into it, whether it’s in your inbox or your social feeds. Let’s talk about how leveraging social media to humanize your brand can help you foster more engaging connections with your audience. MORE
Great deck from my friend Julie Pippert of Artful Media Group. Social Media is Dead! Long Live Social Media! Here are her notes: Even pros who stay on top of social media on a daily basis — tools, best practices, evolving tactics, improved strategy — admit social media can become utterly overwhelming, creating concern that, after all, it only offers at best some exposure and a few names for the email list or a couple of positive reviews. MORE
Social Media Software + Silos Redux. The big thing these days is social media software–everyone wants to get into the game. Whether it’s social media monitoring, social media management, social CRM, community platforms, social media measurement, the bottom line is that every company seemingly wants a piece of the social media pie. Vocus added social media monitoring. MORE
Social media has changed the pace of work and the world. Social media has changed the game. When I started in social media about ten years ago, associations were asking: Do we really need to worry about this? and Is social media just a fad? A decade later, that ship has sailed, but as an industry, we still do not understand the ways that social media impacts every part of an association, from leadership to membership. MORE
Join us on Thursday, December 5th @ 2:30pm ET for a free webinar where we will cover how to embrace digital marketing to grow your association. Associations need to embrace digital marketing or get left behind. However, embracing digital marketing does not have to be overwhelming. MORE
Membership & Marketing Member Engagement Email Marketing Social Media Non-dues Revenue Event ManagementThere’s no need to struggle through event planning because you have a small staff. MORE
In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year. Leverage Systems to Grow Non-Dues Revenue . MORE
However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. How does each one of these drive more revenue? For Marketers. MORE
That includes membership growth, non-dues revenue, social media and Big Data. This is key for many associations as the non-dues revenue model is often necessary to pay for these new content streams.”. Marketing Automation. MORE
This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. MORE
Sometimes your social media goal doesn’t relate directly to bottom line revenue or profits, so you aren’t able to tie social success to a bottom line number. I’d like to see you use cost per lead or lead per impression or revenue or ROI. MORE
You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Is your association leveraging technology to its fullest potential? MORE
Not sure how your association can measure the ROI of social media? If your association is like most, you’ve been experimenting with social media and integrating it into various parts of your work for some time now. marketing optimization. revenue generation. MORE
One CEO who draws the line, and more, in today’s Social Media Roundup: It’s a Grammar Problem. So, even in this hyper-competitive market, I will pass on a great programmer who cannot write.” The post Social Media Roundup: Does Bad Grammar Matter? MORE
Are you earning revenue from it? Learn how one association is boosting their non-dues revenue through Instagram. The post Boost Non-Dues Revenue Through Instagram appeared. Features Marketing & Communications association marketing Instagram non-dues revenue social media technology You''ve heard of Instagram. For more about this topic, click on the headline. MORE
Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Improving revenue consistency and forecasting. Generating non-dues revenue, and expanding fundraising. Social Media. MORE
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. News on Social Media and Membership Marketing. Membership Marketing Benchmarking Report. MORE
More than a big financial hit to ad revenue of these major newspapers, this decision would eliminate an important communications tool used by associations and advocacy groups to reach key decision makers, forcing a change in communications strategy. Marketing Social Media MORE
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. MORE
Membership & Marketing Member Engagement Email Marketing Social Media Non-dues Revenue Event ManagementThere’s no need to struggle through event planning because you have a small staff. MORE
I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. Ask for little bits of revenue along the way rather than a large, all-encompassing package. Watch video of Gabriel Eckert discussing non-dues revenue. MORE
Learn how The Moery Company helped a small event triple it’s sponsorship revenue in one year by applying those three steps. 21st century associations must move forward with a little bit of hustle and revenue development at their core. MORE
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out the Ultimate Guide to Marketing Automation, available below. MORE
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Fundraising with Social Media. Labels: Social Media. Membership Marketing Benchmarking Report. MORE
Sometimes your social media goal doesn’t relate directly to bottom line revenue or profits, so you aren’t able to tie social success to a bottom line number. I’d like to see you use cost per lead or lead per impression or revenue or ROI. MORE
Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. The post Does Social Media Get Consumers to Buy? MORE
But all companies, regardless of how they’re organized under IRS law, need revenue and supporters to accomplish their missions. Social media offers the perfect platforms to do this. The primary goal of Sec. 501 organizations is not profit. MORE
Corporate + Social. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Smith is the Director, Inbound Marketing at YourMembership.com. MORE
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Features Revenue non-dues revenue MORE
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. MORE
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The Social Media Associate champions the creation and execution of communal online programs to increase SGIA’s engagement, visibility and activity. MORE
sell memberships) maximizing your organization’s social media and digital marketing efforts. You have done the groundwork… your organization is online in all the right places, ensuring your target market is aware of its existence. Social media is no different. MORE
Corporate + Social. Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. MORE
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS. MORE
It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. Stephen D. Rappaport. MORE
Even in this hyper-connected, social, mobile, digital age—or maybe because of it—associations and their members still like to meet, network and learn face-to-face. If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising. MORE
Higher Logic
DECEMBER 27, 2018
My guess would be little to none, but you’ll still run into it, whether it’s in your inbox or your social feeds. Let’s talk about how leveraging social media to humanize your brand can help you foster more engaging connections with your audience.
Blue Sky eLearn
JUNE 15, 2020
By leveraging your communications channels – and strategically introducing new ones – you not only increase ways for your members to stay engaged, but you also drive much needed non-dues revenue. Relationships and partnerships are built and solidified during challenging times.
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GrowthZone
JULY 26, 2018
sell memberships) maximizing your organization’s social media and digital marketing efforts. You have done the groundwork… your organization is online in all the right places, ensuring your target market is aware of its existence. Social media is no different.
YourMembership Blog
MARCH 2, 2020
Membership & Marketing Member Engagement Email Marketing Social Media Non-dues Revenue Event ManagementThere’s no need to struggle through event planning because you have a small staff.
YourMembership Blog
MARCH 2, 2020
Membership & Marketing Member Engagement Email Marketing Social Media Non-dues Revenue Event ManagementThere’s no need to struggle through event planning because you have a small staff.
Higher Logic
MAY 20, 2020
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out the Ultimate Guide to Marketing Automation, available below.
|
Association Adviser
MAY 20, 2014
It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. Stephen D. Rappaport.
Moery Company
JANUARY 15, 2020
Digital marketing is constantly evolving, one moment the algorithm works in your favor and then the next it throws a wrench into your efforts by completely changing overnight. Marketing has evolved but the underlying strategies have mostly stayed the same.
Higher Logic
MARCH 19, 2019
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.
Higher Logic
OCTOBER 17, 2019
You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Is your association leveraging technology to its fullest potential?
SocialFish
OCTOBER 10, 2013
Great deck from my friend Julie Pippert of Artful Media Group. Social Media is Dead! Long Live Social Media! Here are her notes: Even pros who stay on top of social media on a daily basis — tools, best practices, evolving tactics, improved strategy — admit social media can become utterly overwhelming, creating concern that, after all, it only offers at best some exposure and a few names for the email list or a couple of positive reviews.
|
SocialFish
SEPTEMBER 20, 2012
———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. Social Media is Still a Challenge.
Association Success
JULY 26, 2018
Social media has changed the pace of work and the world. Social media has changed the game. When I started in social media about ten years ago, associations were asking: Do we really need to worry about this? and Is social media just a fad? A decade later, that ship has sailed, but as an industry, we still do not understand the ways that social media impacts every part of an association, from leadership to membership.
SocialFish
FEBRUARY 23, 2015
But all companies, regardless of how they’re organized under IRS law, need revenue and supporters to accomplish their missions. Social media offers the perfect platforms to do this. The primary goal of Sec. 501 organizations is not profit.
Higher Logic
DECEMBER 20, 2018
However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. How does each one of these drive more revenue? For Marketers.
SocialFish
JANUARY 13, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The Social Media Associate champions the creation and execution of communal online programs to increase SGIA’s engagement, visibility and activity.
Associations Now
APRIL 5, 2013
Not sure how your association can measure the ROI of social media? If your association is like most, you’ve been experimenting with social media and integrating it into various parts of your work for some time now. marketing optimization. revenue generation.
Moery Company
FEBRUARY 25, 2020
Learn how The Moery Company helped a small event triple it’s sponsorship revenue in one year by applying those three steps. 21st century associations must move forward with a little bit of hustle and revenue development at their core.
SocialFish
JUNE 16, 2011
The big thing these days is social media software–everyone wants to get into the game. I mean, why wouldn’t they, with revenue from enterprise social software projected to surpass $769 million in 2011? Vocus added social media monitoring.
Moery Company
NOVEMBER 6, 2019
More than a big financial hit to ad revenue of these major newspapers, this decision would eliminate an important communications tool used by associations and advocacy groups to reach key decision makers, forcing a change in communications strategy. Marketing Social Media
YourMembership Blog
APRIL 17, 2012
Corporate + Social. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Smith is the Director, Inbound Marketing at YourMembership.com.
Associations Now
AUGUST 26, 2015
One CEO who draws the line, and more, in today’s Social Media Roundup: It’s a Grammar Problem. So, even in this hyper-competitive market, I will pass on a great programmer who cannot write.” The post Social Media Roundup: Does Bad Grammar Matter?
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS.
Protech
JUNE 11, 2020
In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year. Leverage Systems to Grow Non-Dues Revenue .
YourMembership Blog
MARCH 20, 2012
Corporate + Social. Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue.
Association Adviser
APRIL 15, 2014
Even in this hyper-connected, social, mobile, digital age—or maybe because of it—associations and their members still like to meet, network and learn face-to-face. If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising.
Aaron Wolowiec
APRIL 14, 2015
That includes membership growth, non-dues revenue, social media and Big Data. This is key for many associations as the non-dues revenue model is often necessary to pay for these new content streams.”. Marketing Automation.
Association Adviser
APRIL 16, 2013
Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Improving revenue consistency and forecasting. Generating non-dues revenue, and expanding fundraising. Social Media.
Association Adviser
OCTOBER 13, 2016
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Features Revenue non-dues revenue
WBT Systems
MAY 9, 2017
This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.
GrowthZone
JUNE 20, 2017
What story is your association telling with its social media posts? Does your story resonate with your target market? Get 30 more quick and easy ideas for social media posts for your association now ». Those stories will likely reverberate with your target market.
Mizz Information
JUNE 29, 2011
Social Media Software + Silos Redux. The big thing these days is social media software–everyone wants to get into the game. Whether it’s social media monitoring, social media management, social CRM, community platforms, social media measurement, the bottom line is that every company seemingly wants a piece of the social media pie. Vocus added social media monitoring.
Moery Company
NOVEMBER 13, 2019
Join us on Thursday, December 5th @ 2:30pm ET for a free webinar where we will cover how to embrace digital marketing to grow your association. Associations need to embrace digital marketing or get left behind. However, embracing digital marketing does not have to be overwhelming.
Membership Marketing
MARCH 8, 2012
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Fundraising with Social Media. Labels: Social Media. Membership Marketing Benchmarking Report.
Association Adviser
OCTOBER 18, 2013
I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. Ask for little bits of revenue along the way rather than a large, all-encompassing package. Watch video of Gabriel Eckert discussing non-dues revenue.
Membership Marketing
APRIL 12, 2012
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. News on Social Media and Membership Marketing. Membership Marketing Benchmarking Report.
SocialFish
FEBRUARY 14, 2019
Sometimes your social media goal doesn’t relate directly to bottom line revenue or profits, so you aren’t able to tie social success to a bottom line number. I’d like to see you use cost per lead or lead per impression or revenue or ROI.
Higher Logic
OCTOBER 25, 2017
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue.
SocialFish
OCTOBER 23, 2014
Sometimes your social media goal doesn’t relate directly to bottom line revenue or profits, so you aren’t able to tie social success to a bottom line number. I’d like to see you use cost per lead or lead per impression or revenue or ROI.
Associations Now
JUNE 25, 2014
Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. The post Does Social Media Get Consumers to Buy?
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