Remove 2002 Remove 2008 Remove Cost Remove Social Media
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Conferences Aren't Serious About Networking Unless

Idea Architects

Here are a few woefully obvious, yet still underutilized, tactics for doing so that cost next to no time or money. Include space on name badges for Twitter handles and in participant listings for other social media connections (LinkedIn, Facebook, et al) that individuals may wish to share. Oct 2008 (1). Sep 2008 (4).

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). ► 2008. (82). Cost of Wrong Strategy. (8). Social Media. (5).