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Jeffrey Cufaude, Idea Architects: My Simple Business Blueprint

Idea Architects

I dont try to get a certain # of clients or hit certain revenue targets. Dont discount price. Dec 2009 (12). Oct 2009 (2). Sep 2009 (10). Aug 2009 (6). Jul 2009 (5). Jun 2009 (8). May 2009 (4). Apr 2009 (6). Mar 2009 (7). Feb 2009 (7). Jan 2009 (6).

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). ► 2009. (69). 2009 Benchmarking Survey. (12). Dues Discount. (4). Non-Dues Revenue. (1). Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1.