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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

OCTOBER 8, 2019

Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association. In this excerpt from our book, Association 4.0—Positioning

Technology 40
Technology millennials Revenue System 40
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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

JANUARY 19, 2012

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Non-Dues Revenue. (1).

Marketing 40
Marketing Cost Price Survey 40
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