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Membership Marketing Blog: Your Membership Value Equation
Membership Marketing
JANUARY 19, 2012
Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?
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