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MemCom Awards – could you be a winner?

Optimist Consulting

Finally, back up your entry with compelling customer endorsement or case studies which prove how solutions have really solved pain points, driven improvements or savings, and/or increased sales or revenue. You will also be more likely to get feedback from them as to how to do better the next time – if you’re not successful.

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Jeffrey Cufaude, Idea Architects: Design Principles for 5-Star Learning

Idea Architects

A llow sufficient time for participants to interact with and apply the session content through group discussion, interactive exercises, case studies, and other engaging formats. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4).

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). How to Calculate Where your Membership is Headed. Case Study. (9). Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Tony Rossell. at Thursday, January 19, 2012.