Remove 2002 Remove Case Study Remove Recruiting Remove System
article thumbnail

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Renewal Systems. (14). Tony Rossell. at Thursday, January 19, 2012. Email This BlogThis! Labels: Value of Membership.