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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

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Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association. In this excerpt from our book, Association 4.0—Positioning

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California Association Turns Farm Workers Into Farm Owners

Associations Now

ALBA owns a 110-acre organic farm, and to help the laborers get started with their own farm businesses, it leases them farmland at subsidized prices. Since 2002, 90 ALBA graduates have begun their own independent farms off-site and are doing well. It also provides supplies like fertilizer and irrigation tools.