Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association.

California Association Turns Farm Workers Into Farm Owners

Associations Now

ALBA owns a 110-acre organic farm, and to help the laborers get started with their own farm businesses, it leases them farmland at subsidized prices. Since 2002, 90 ALBA graduates have begun their own independent farms off-site and are doing well.

Jeffrey Cufaude, Idea Architects: My Simple Business Blueprint

Idea Architects

I dont try to get a certain # of clients or hit certain revenue targets. Price it fairly. Dont discount price. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4).

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Non-Dues Revenue. (1). Price. (9). price testing. (5). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

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