Leveraging strategy to amplify education initiatives

Aaron Wolowiec

In an article I wrote in June 2002 for Associations Now , I encouraged readers to take a break from the daily firefighting we’ve come to expect and instead approach tasks with more reflection, strategy and collaboration. So it’s clearly time to start thinking differently about education, including what it means to meet the unique needs of our professional development consumers (as dwindling attendance and revenue is likely not an alternative we’re willing to accept).

Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever. Features 2014 communications engagement events member engagement non-dues revenue plan priorities Remember Jon Cleary’s novel, “You Can’t See ‘Round Corners”?

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Jeffrey Cufaude, Idea Architects: My Simple Business Blueprint

Idea Architects

I dont try to get a certain # of clients or hit certain revenue targets. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4). Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas. custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. He also teaches presentation design and facilitation to subject matter experts.

MemCom Awards – could you be a winner?

Optimist Consulting

Finally, back up your entry with compelling customer endorsement or case studies which prove how solutions have really solved pain points, driven improvements or savings, and/or increased sales or revenue. CBC has been an “Investor In People” since 2002, is a member of the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR). As you may know, MemCom organises the annual awards for the membership industry.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

How Secure is Your Professional Development Revenue Stream? While you may have staff devoted exclusively to learning and professional development, youd be wise to remain aware of some of the rapidly emerging trends in education delivery, since they have the potential to dramatically alter the learning landscape and the revenue that associations receive from their offerings. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3).

California Association Turns Farm Workers Into Farm Owners

Associations Now

Since 2002, 90 ALBA graduates have begun their own independent farms off-site and are doing well. The association sources 80 percent of its produce from its graduates and last year generated about $5 million in revenue. An organic farming association in Northern California trains immigrant field workers how to manage their own farms.

Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association. HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals.

Thinking and thriving

Aaron Wolowiec

After serving as an association executive for more than 10 years, De Cagna launched his company in 2002 to challenge association boards, CEOs and executives to build their organizations to thrive in an uncertain future. On the contrary, in today’s environment of social, mobile and cloud computing, thoughtful investments in technology will create appreciating assets on which associations can capitalize to create and deliver new value and capture new revenue streams over time.

The Importance of Getting Lots of Little Things Done Well Every Day

Association Adviser

CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things. AA: How can an online career site help an association generate non-dues revenue? Employers pay for a “Featured Job” listing or other upgrades to their job listing that add incremental revenue. For instance, they’ll include a bullet that says: “Raised revenue 200 percent.”

Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002. Think pop-up events and shops are only for big brands? Think again.

Opening the Door to Government Members

Associations Now

Often, budget cuts and revenue loss translate directly into lost opportunities for professional development and networking. In 2002, NIDA set a goal to bulk up government membership by piloting a free, three-year government membership category with the option to renew as a dues-paying member. You might not be able to afford a free membership category, especially if dues are your main source of revenue.

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ASAE Requests Aid for Associations Hit Hard by COVID-19

Associations Now

Citing major revenue losses related to the coronavirus pandemic, ASAE is asking lawmakers for $25 billion in emergency aid for associations in a proposed economic stimulus package, along with a federal pandemic risk insurance program. ASAE delivered a letter [PDF] to congressional leaders yesterday requesting emergency financial support for associations and other nonprofit groups experiencing significant revenue losses from event cancellations as a result of the COVID-19 pandemic.

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PSA To Nonprofits: GDPR May Apply to You

SocialFish

The GDPR authorizes a maximum penalty for noncompliance with the principles of the GDPR as a fine of up to 4 percent of an organization’s annual worldwide revenue or €$20 million (whichever number is higher). Public Interest Registry was founded by the Internet Society ( internetsociety.org ) in 2002 and is based in Reston, Virginia, USA. Guest article by Beth Bacon, Director of Policy and Privacy, Public Interest Registry.

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Non-Dues Revenue. (1). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Speaking Engagements.

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The Alternatives to LinkedIn Groups Your Members Will Love

Disciple Media

Established in 2002, it’s also one of the world’s oldest social networking platforms. But its also a platform that makes its revenue from advertising, which tends to drive the focus away from organic community building. With our community mobile app, you’ll be better placed to build and nurture your audience and open new streams of revenue.