Leveraging strategy to amplify education initiatives

Aaron Wolowiec

In an article I wrote in June 2002 for Associations Now , I encouraged readers to take a break from the daily firefighting we’ve come to expect and instead approach tasks with more reflection, strategy and collaboration. Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano.

Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever.

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Jeffrey Cufaude, Idea Architects: My Simple Business Blueprint

Idea Architects

I dont try to get a certain # of clients or hit certain revenue targets. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4). Jeffrey Cufaude, Idea Architects.

MemCom Awards – could you be a winner?

Optimist Consulting

Finally, back up your entry with compelling customer endorsement or case studies which prove how solutions have really solved pain points, driven improvements or savings, and/or increased sales or revenue. As you may know, MemCom organises the annual awards for the membership industry.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

How Secure is Your Professional Development Revenue Stream? Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4). Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas.

Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association.

Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

in order to generate extra revenues. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4). Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas.

Thinking and thriving

Aaron Wolowiec

After serving as an association executive for more than 10 years, De Cagna launched his company in 2002 to challenge association boards, CEOs and executives to build their organizations to thrive in an uncertain future. Jeff De Cagna, founder of Principled Innovation LLC.

ASAE Requests Aid for Associations Hit Hard by COVID-19

Associations Now

Citing major revenue losses related to the coronavirus pandemic, ASAE is asking lawmakers for $25 billion in emergency aid for associations in a proposed economic stimulus package, along with a federal pandemic risk insurance program.

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The Importance of Getting Lots of Little Things Done Well Every Day

Association Adviser

CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things. AA: How can an online career site help an association generate non-dues revenue? We’re both focused on adding member value via non-dues revenue.

Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products.

Opening the Door to Government Members

Associations Now

Often, budget cuts and revenue loss translate directly into lost opportunities for professional development and networking. In 2002, NIDA set a goal to bulk up government membership by piloting a free, three-year government membership category with the option to renew as a dues-paying member.

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PSA To Nonprofits: GDPR May Apply to You

SocialFish

The GDPR authorizes a maximum penalty for noncompliance with the principles of the GDPR as a fine of up to 4 percent of an organization’s annual worldwide revenue or €$20 million (whichever number is higher).

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Non-Dues Revenue. (1). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Speaking Engagements.

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The Alternatives to LinkedIn Groups Your Members Will Love

Disciple Media

Established in 2002, it’s also one of the world’s oldest social networking platforms. But its also a platform that makes its revenue from advertising, which tends to drive the focus away from organic community building. With our community mobile app, you’ll be better placed to build and nurture your audience and open new streams of revenue.