Remove 2002 Remove Price Remove Recruitment Remove Team
article thumbnail

Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. In either case, the organization’s extraordinary growth reflects its success at attracting and recruiting new constituents. In this excerpt from our book, Association 4.0—Positioning Martin explains.

article thumbnail

2104 Summer Recommended Reading

Holly Duckworth

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. Any of you who know the team at Leadership Solutions International we devour books about 100-500 pages a week. War of Art, Steven Pressman.

article thumbnail

Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

If it can, then they will pay a premium price for it—think Dyson (vacuums), iPhone (smartphones) and Nest (thermostats). It’s also a great member benefit and new member recruiting tool. To everyone’s surprise, the team’s data nerds substantially outperformed its old school, tobacco-spewing talent scouts. ” Conclusion.

Survey 60