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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

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Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association. Steven Lieber. Make Data-Driven Decisions.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). Renewal Systems. (14). Tony Rossell. at Thursday, January 19, 2012. Email This BlogThis! Labels: Value of Membership.