.orgCommunity

OCTOBER 8, 2019

HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. It was an evolutionary process more than an overall strategy at the time, according to Lieber. In this excerpt from our book, Association 4.0—Positioning Make Data-Driven Decisions.

Technology 40

Technology millennials Revenue System 40

Associations Now

FEBRUARY 8, 2017

Some groups are reexamining their membership strategies to bring down that barrier. In 2002, NIDA set a goal to bulk up government membership by piloting a free, three-year government membership category with the option to renew as a dues-paying member. But state and federal rules are sometimes an obstacle to bringing in those members.

Iowa 40

Iowa Revenue Recruiting Recruitment 40

Association Adviser

JUNE 17, 2014

Association career sites are great tools for recruiting new members and for engaging the passive job seeker that commercial job boards can’t tap. . CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things. Why do you think that is? CS: Absolutely!

Newsletter 60

Newsletter Revenue Recruiting Recruitment 60

Beth Kanter

AUGUST 19, 2013

We were part of an email thread with a small group of individuals offered input on community management systems and facilitator recruiting resources. Highlights: April, 2002 Netpreneur AdMarketing discussion. Below are several takeaways and pointers from that conversation. Customer service is really important.

Virginia 28

Virginia Recruiting Recruitment Project 28