SCD Group

SEPTEMBER 17, 2013

if I looked at your association’s convention program for 2013 and 2003, would I see any differences other than dates and names of speakers? Would I find (under the news section) news releases from 2009? Is this fear of change why we in association management keep doing the same things the same ways year in and year out?

Recruiting 40

Recruiting Recruitment Conference Association Management 40

SCD Group

JULY 8, 2013

Is There a New Normal for Associations — Not So Much! The Formula For Content Marketing Success: 1. In 1998, the average consumer saw 3,000 marketing messages per day. In 2009, the FTC instituted a series of regulations banning untruthful customer testimonials. Defining value. Evolving membership models.

Content 40

Content Products Video Tips 40

The Hourglass Blog

OCTOBER 15, 2010

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Labels: Baby Boomers , Marketing.

millennials 40

millennials Seattle Products Marketing 40

Association Subculture

JANUARY 6, 2011

Its marketing on steroids. But if I have to pursue other means of legislative advocacy that impacts associations because ASAE chooses not to - does that make their legislative program indispensable? Ive had my membership since 2003 or maybe 2004. 2 comments: Kevin Whorton, Whorton Marketing & Research. politics.

Sacramento 100

Sacramento DC Leadership United States 100

Off Stage

JANUARY 29, 2009

29, 2009 - Writing the Financial Policy. Writing An Association Financial Policy (Reprint) By Judith Lindenau, CAE, RCE. May 30, 2003. Many AEs spend a great deal of time writing and revising association. Associations spend significant. area of association management, even though significantly few of us have.

Review 40

Review Leadership Committee Sample 40