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Sift Skills: The Value of Big Data for Associations
Associations Now
JUNE 1, 2014
John Dorman has worked at the Texas Medical Association for 29 years, and for most of that time, business decisions were made, more or less, from the gut. “We Associations are sitting on a trove of membership data, and executives are starting to invest in exploring what is known as “big data.” Photo by Darren Carroll). Varied Approach.
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