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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. How did you come to work for an association?

Video 60
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What fundraisers Need To Know About Next Era of Digital Technology

Beth Kanter

Are these aspects of the DNA from 2003 still the same? Communication. This diagram is from Jeremiah Owyang, a greater thinker in Silicon Valley who looks at how digital eras impact business and society. This roadmap illustrates six different digital areas, beginning with the rise of the Web/Internet. Fundraiser DNA.

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Association Brain Food Weekly: 3.6.20

Reid All About it

The weekly list of free educational events and resources for the association community… At the Association Component Exchange (CEX) in 2018, I participated in a chapter member journey mapping exercise—that’s a lot of nouns, I know. WBT Systems explains why and how to map the learner journey at your association. Austin Kleon ).

DC 48
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Association Brain Food Weekly: 3.13.20

Reid All About it

Abby Levene at Dropbox explains how businesses can benefit from age diversity , especially from the wisdom and life experience of older employees. Quick hits before we get to the list of this week’s free education: Why your organic traffic might be dropping… and how to fix it. – Crisis Communications: Coronavirus Edition.

DC 44
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Four Important Things We’ve Learned During Our First Year

Associations Now

Example: Our most popular story in August was about efforts by a number of LGBT groups to educate journalists on how to handle convicted leaker Chelsea Manning’s decision to change her name. It’s 2013, and the way people work is enormously different from the way they worked in 1993 or even 2003. Take advantage of that.

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15 Changes in the Learning Business Landscape

Leading Learning

What’s happened over the past 15 years, of course, is that social media has become a deeply ingrained part of everyday life for billions of people globally. As with video, it would be hard to underestimate the impact of social media. Impact on the Learning Business Landscape. The Growth of Mobile.

Course 101
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How to Successfully Reach Donors Across Multiple Channels

Achieve

Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. Let’s take a closer look at popular social media channels and the ideal type of content to share on them: Instagram.

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