How to Drive Traffic to Your Community Using Social Media

Higher Logic

Some people tend to spend their time on Facebook and others on Instagram. Our communities are in constant competition with these other platforms, so why not use them to our advantage? Get the best part of your community in front of members on their favorite social media channels, and bring them back to your online community with valuable, relevant content. Here’s how it works: Discussions. This is a great (and easy) way to create user-generated content.

How to Use Social Media to Humanize Your Brand in 2019

Higher Logic

Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume? My guess would be little to none, but you’ll still run into it, whether it’s in your inbox or your social feeds. Don’t be afraid to take risks. The modern day consumer values intense personalization and engagement, and humanizing your brand is one great way to get their attention. Is Your Brand a ‘People Person’ on Social Media?

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Meet the Team – Emma Greenwood, Marketing and Communications Intern

Moery Company

Through my classes I have learned how to research and convert facts into insights and strategies. I got to pair my knowledge from class with a job on the advertising staff for The University Daily Kansan. Here I am doing video, social media and creating content.

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JP Moery’s Association Playbook – Episode 189: What Value Are You Providing Through Social Media?

Moery Company

“I’ve talked a good deal about social media and how these platforms better enable you to communicate with members and prospects – and I still have plenty to say on the subject,” shares Host JP Moery. These communication tools help connect with your audience in very real and authentic ways about your organization and the value you provide.

COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more. This caused not only a spike in volume, but a spike in complaints, unsubscribes, and mail going to the spam folder. 3 Email Deliverability Areas to Watch.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. It’s the center of everything I do – from my personal life to my professional life. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. In fact, only 6 percent reported having a communications strategy.

How to Maximize Social Media at Conferences

Associations Now

Used wisely, it can be a benefit to attendees. In just a few years, many businesses have gone from viewing social media as a distraction to an essential tool for learning and communication. Here’s how meeting planners, attendees, and convention and visitor bureaus are maximizing social media at conferences. “We actually created three custom ‘n-d-y’ sculptures where we ask people to stand and be the ‘I’ in Indy,” Zetzl said. “We

Get Your Moery “How to Launch” a Podcast E-Book Today - Moery Company

Moery Company

The Moery Company has produced the Association Playbook podcast for 3 years – and, it was the best communications decision we ever made. The Playbook has allowed us to reach a global audience on a weekly basis; share thought leadership content on sales, business development, and leadership; and has propelled our brand within the association community. Today, we introduce our complimentary E-Book on how to launch one at your organization.

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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. It’s the center of everything I do – from my personal life to my professional life. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. In fact, only 6 percent reported having a communications strategy.

Association Social Media: ASAE

SocialFish

In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. .

How to Win at Instagram

Association Adviser

When associations marry the art and strategy of posting on Instagram, they open a new pathway to reach potential members. The post How to Win at Instagram appeared first on Association Adviser. Features Marketing & Communications Instagram social media

How to Maintain Your Social Media Communications During the COVID-19 Crisis

Beekeeper Group

One of the top client questions we’re addressing as the global health pandemic crisis of COVID-19 continues to escalate is how businesses and organizations should proceed on social media. We recognize that this might be a difficult time to share business-as-usual messages on your channels given feeds are currently filled with pandemic-related communications and people’s rightful focus being elsewhere. but still need to advance their general mission. .

Social Media and Hiring

Association Adviser

Like many employers, you may be mining social network sites (which, for simplicity’s sake, we’ll refer to collectively as “Facebook”) for personal information about individuals applying for jobs with your organization. While it enables you to unearth information that no resume or job interview would reveal, using Facebook to check up on job applicants feels, well, kinda’ dirty. Here are the limits and how to stay within them. Glenn Demby.

Social Media Crisis Management for B2B

SocialFish

This remains true in the world of social media. A social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. That’s because the real-time nature of social media can greatly help troubleshoot the crisis or issue your company is facing before it affects the business’s bottom-line. Develop a Social Media Presence.

Association Social Media: ASCD

SocialFish

In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. .

Social Media and B2B – How To Gain Awesome Leads

SocialFish

This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore. For instance one of the biggest struggles that B2B companies have is just getting in communication with a decision maker. Sure you could make an article on your site go viral over Facebook, or you could try to publish it on another website, but that doesn’t mean that it will drive targeted traffic.

Social Media and Security: Protecting Your Nonprofit

SocialFish

Social media has revolutionized the way people communicate and has become a central player in the nonprofit field. With the help of social media, nonprofits can easily organize events, raise money and find new supporters, all with just a few clicks. Unfortunately, like anything else that carries power, social media also carries inherent risk. Do not allow every employee or volunteer to access your organization’s social media accounts.

Social Media Roundup: How to Communicate Better With Instagram

Associations Now

Plus: look for these red flags when deciding whether to hire new employees. Thanks to the smartphone revolution, everybody is an amateur photographer. Harnessing the power of mobile images to engage your members, and more, in today’s Social Media Roundup: Get Personal With Instagram. 10 Ways to Communicate Better With @Instagram [link] via @NaylorLLC #assnchat #association #nonprofit. How do you use Instagram? You have to dig deeper.

Association Social Media: Philanthropy Ohio

SocialFish

In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. .

Ohio 108

How to Hire for Social Media Management

SocialFish

Our SocialFish consulting work is all about building capacity internally for organizations to manage the work of social media management. This year, we’re seeing a huge upward trend in associations hiring headcount for social media-related roles, which is a great sign. We’re also able to outsource social media managers; contact us for more information on that, if you need some help but can’t get headcount approval yet.).

Association Social Media Best Practices

SocialFish

Last month, I presented at an Association Trends event about association social media. It was fun to talk about my favorite subject and especially fun to be part of a panel facilitated by Maddie Grant with association social media directors Susannah Murley (SEIA), Chad Davis (NAHB) and Curtis Midkiff (SHRM). Here are 10 association social media best practices I shared: Meet your members where they are. Does that sound likely to you?

6 top tips for how to talk to your trustees about your communications work

Optimist Consulting

I recently read CharityComms’ new free best practice guide, “How to talk to your trustees about comms” . Whilst it is aimed at more traditional charities, I found many of the insights useful and transferable to membership bodies. Good communications lessens potential risks and strengthens reputation. Improve access to your board: Identify a communications champion and encourage them to attend board meetings in person.

How to Create a LinkedIn Group for Associations

GrowthZone

LinkedIn Groups provide an arena for professionals with similar interests or working in the same industry to share insights, ask questions, and foster connections. This is a valuable opportunity for associations to connect with members and prospective members. To create a group for your organization, you’ll need to use your personal LinkedIn account (company pages can’t create or form groups). TO GET STARTED: Go to your personal LinkedIn Groups page.

Moving Forward: How to Recover, Relaunch, and Rebound – Association Hustle Podcast Episode 234

Moery Company

This week we’re covering topics that association leaders should be focusing on when it comes to communications, virtual events, and sponsorships. This episode is packed with useful tips and actions you can take today to help your association – and industry – move forward by shifting the focus to recovering, relaunching, and rebounding. Hello and welcome to JP Moery’s Association Hustle Podcast. Communications. Good for you to know that.

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Social Media for NonProfits: Not Strictly Unprofitable

SocialFish

We have some amazing examples of social media campaigns by non-profit organizations. In fact, they were some of the earliest adopters of social media because it was a free platform to spread awareness. However, the only benefits they attributed to social media were more likes and views for their campaigns. Fast forward a few years and we have some interesting statistics that show that social media is much more than likes and views.

Social Media and Disaster: Hospitals On Facebook

KiKi L'Italien's Acronym Soup

It's your cousin Sarah.you need to turn on the Weather Channel right now. It is where I was born and while I went to high school in Carthage, Joplin is where I spent most of my time. I tried to call my mom and got through - she was fine. I tried to call my dad and it went straight to voicemail. Immediately I jumped on to Facebook to see what I could find out from my friends in the area. AHA hospitals Facebook social media healthcare

Who Owns Social Media? Risk Management?

SocialFish

First, I penned Community, Social Media and Risk Perceptions and then Risk Management and Open Community: More Similar than You Think. My basic premise is that both social media and risk management are association-wide activities. A Conference for Volunteer Management Professionals , a participant raised the question of who owns social media. So who owns social media in your association? Being social” is the new imperative for success.

How to Empower Staff to be the Voice for your Organization Through Social Media

SocialFish

“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.” ” How to Empower Staff to be the Voice for your Organization Through Social Media from Farra Trompeter, Big Duck.

How to Empower Staff to be the Voice for your Organization Through Social Media

SocialFish

“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.” ” How to Empower Staff to be the Voice for your Organization Through Social Media from Farra Trompeter, Big Duck.

Daily Buzz: Make Your Nonprofit a Social Media Standout

Associations Now

Social media is saturated with brands—which can make it hard to break through the noise. For nonprofits, that means making your social strategy a perfect fit for your audience. With about seven in 10 Americans active on social media, your association should be, too, to engage with your industry’s larger online community and get in front of potential members. To become a social media standout, survey where your audience spends most of its time.

Social Media for NonProfits: Not Strictly Unprofitable

SocialFish

We have some amazing examples of social media campaigns by non-profit organizations. In fact, they were some of the earliest adopters of social media because it was a free platform to spread awareness. However, the only benefits they attributed to social media were more likes and views for their campaigns. Fast forward a few years and we have some interesting statistics that show that social media is much more than likes and views.

How to Leverage Mobility Strategies for Member Engagement

Association Adviser

According to recent statistics , desktops now account for only 29 percent of digital minutes, rest of the share is mobile devices like smartphones and tablets. So how can you go about leveraging mobility strategies to gain traction in member engagement? The first step to increasing engagement is defining what engagement actually means for your association and determining how to measure it. The future of technology is definitely mobile-driven.

Communication Shutdown: Not Here, Folks!

Reid All About it

We’re in the midst of a Communication Shutdown today. I was alerted to this by a friend who wrote on Facebook over the weekend that she would be abstaining from Twitter and Facebook today in solidarity with those with autism. She also is using a special badge showing a big red slash, the universal “no” symbol as her social profile photo. By telling me they were not communicating today, I wanted to learn more about it. We are talking to a number of people….who

3 Ways Social Media Changed This World for the Better

SocialFish

It’s somewhat in trend these days to keep talking about how social media actually made us lonely. We keep sharing examples and funny memes on how people used to meet each other in person and these days everyone just keeps staring into their phones. To some extent, these concerns may be justified. But I tend to think these are exceptions from the general rule. I have to think social media for everything I have done, professionally.

2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Reviewing metrics in the association world can mean anything from budget inspection to monitoring growth in Twitter followers. Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

How to Generate Around-the-Clock Content for Your Social Media

SocialFish

Tiny sections of it may take an hour or two a week for routine maintenance, but for the most part, any presence generated there is available all day, every day, waiting for someone to access it. But is it really worth the trouble to have somebody managing a business’s social media accounts around the clock? The interesting thing about social media is that it frames organizations and businesses like people. What if you HAD to trust?

Association Social Media: International Reading Association

SocialFish

In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. .

A Strategic Guide to Social Media for Nonprofits

SocialFish

Reposted from Sprout Social with permission. GET THEIR COOL STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS here. ———– Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. That said, nonprofit organizations have never been a group to back down from a challenge. What to Share.

Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. Kami and I and a few other friends had some deep discussions about the recent Komen/Planned Parenthood PR crisis, and how it all related to Humanize , and we thought it would be amazing if Kami would write up an analysis for us by taking the lessons from the book and applying them to this unfolding situation.

How to make the most of your enterprise social media network

Disciple Media

Everyone likes to belong to a community, right? . Business people are no different, which explains the rise in popularity of enterprise social media networks. Ten years ago, only a handful of (mostly big and wealthy) companies offered their employees membership to a private social network. The impact of enterprise social media networks . A community effort is always going to be more successful than individual effort. .