Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. How did you come to work for an association?

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Video Communications Social Media Newsletter 60

Reid All About it

MARCH 13, 2020

Because, Billhighway says, people crave connection and community , and for now, in-person events do that better than virtual. Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. – Crisis Communications: Coronavirus Edition. Mon 3/16 at 11 a.m. More info/register.

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The Hourglass Blog

OCTOBER 15, 2010

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Millennials? Friday, October 15, 2010.

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