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Can “oldies but goodies” work for associations and nonprofits?

SCD Group

Last night, I found myself watching the reruns of the 2003 US Open on the Golf Channel. Perhaps it’s time you think about the value to your members of the five Rs of content: Recycle. Here''s what I''m seeing: Some magazines that have a monthly feature sharing the best articles from prior editions. Perhaps I need to get a life!

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Two work on content, two work on marketing and two work in the public relations space.

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Best of the Web: February 2013

Association Adviser

Are you creating content for content’s sake? MySpace in 2003? Does your association have a magazine, newsletter, directory or website in need of revival? @AssociationsNow : Why Facebook users are disengaging, and why you should watch the slow fade: bit.ly/14T5cIp 14T5cIp #assnchat. Kent Lewis. iMedia Connection.

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Jeffrey Cufaude, Idea Architects: The Value of the Visual: Facilitation.

Idea Architects

Effective facilitation involves creating valuable visuals to help record the conversation that occurs, reinforce key points discussed, track decisions made and future actions identified, provide additional informal content, and personalize the meeting or workshop environment. effective facilitation, sharing some of the content and thinking I.

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Monday Buzz: The Challenge of Following Association Legends

Associations Now

Plus: where branded content is most likely to be trusted. Association consultant and SCD Group president Steve Drake was faced with that challenge in 2003 , when a CEO of 30 years decided to leave Ohio State University’s (OSU) Alumni Association. All leaders eventually leave. The value of ‘We’re going to invest in students.’

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Four Important Things We’ve Learned During Our First Year

Associations Now

Much like the magazine that spawned us , and like ASAE as a whole, we’ve got a finger on the pulse of this space. Unlike the magazine, the flow of stories and tweets is constant. Thinking of giving your content strategy a kick? Simply put, urgency makes our content better. But it’s very much worth it.

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