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Don’t Let Your Tech Resiliency Fall by the Wayside

Associations Now

A recent report found that many IT departments have struggled to prioritize upkeep, with innovation often winning out. Last month, something really crazy happened: Your college band’s demos disappeared from the internet—along with every other college band’s demos from the mid-2000s. What the heck happened?

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The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

But even those, I find, are being sure to include Baby Boomers in their campaigns, even when the products being sold appeal to much younger demographics. Like every generation, they have products that are pitched directly to them but, as the Verizon campaign shows, theyre also included in campaigns for products that skew younger.