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Don’t Let Your Tech Resiliency Fall by the Wayside

Associations Now

APRIL 8, 2019

Last month, something really crazy happened: Your college band’s demos disappeared from the internet—along with every other college band’s demos from the mid-2000s. But a lot of music disappeared from the internet after the social network MySpace revealed that it had lost all of the music uploaded to its site between 2003 and 2015.

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The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

OCTOBER 15, 2010

But even those, I find, are being sure to include Baby Boomers in their campaigns, even when the products being sold appeal to much younger demographics. Like every generation, they have products that are pitched directly to them but, as the Verizon campaign shows, theyre also included in campaigns for products that skew younger.

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