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Email Marketing: Time to Rethink What’s Possible

Associations Now

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility.

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How to Successfully Reach Donors Across Multiple Channels

Achieve

For example, an animal welfare organization running a text-to-donate campaign could share pictures of shelter animals in their care, explaining that all donations received will help power their wellbeing. Mike started his nonprofit career managing the Ride For Roswell from 2003 to 2005 in his hometown of Buffalo, NY.

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