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A Tiny Reminder of the Value of Experiments

Associations Now

The content we delivered remained the same as every day and for all users, but the experiment would show whether we could draw a few extra readers by borrowing from a tactic common in the world of email marketing. We Have Some Tips. Not Seeing Emojis? We might find out something really fascinating about our audience.

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How to Successfully Reach Donors Across Multiple Channels

Achieve

To effectively reach donors with your messages, consider the following tips: Create brief, compelling messages. Prior to Tatango, Mike spent 15 years at Blackbaud leading a team of digital consultants that helped nonprofits improve their online fundraising, monthly giving, email marketing and peer-to-peer fundraising programs.

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