Daily Buzz: The Benefits of Regulating Email Marketing

Associations Now

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it.

Email Marketing: Time to Rethink What’s Possible

Associations Now

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. What if there were room to disrupt the way we do our marketing and to reach new levels of innovation?

A Tiny Reminder of the Value of Experiments

Associations Now

So instead, we decided to do something much smaller in scale and involving something that’s becoming a bit of a trend these days: the use of emojis in emails. The results: The email without the emoji won—though it was effectively neck-and-neck.