Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. This reach of this medium is unrivaled, with 99% of consumers checking their email daily.

Allow-Listing for Email Communications: Tips for Email Marketers

Higher Logic

The post Allow-Listing for Email Communications: Tips for Email Marketers appeared first on Higher Logic. Want to get your emails past spam filtering? Being on the allow-list can help you ensure your emails are delivered.

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Supercharge Your Email Marketing in 2020: 4 Tips

MembersClicks

Email marketing is something all companies and organizations are tasked with. But email marketing requires a little bit of trial and error — for everyone. Take a look: Small Staff Chatter engaging-your-members email marketing

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Put glasses on ( AKA marketing automation ) , and you can see the bark, the leaves, and the squirrel dropping acorns on your head. Sure, you can personalize the emails by inserting their name, but that ’s about it.

Up Your Email Marketing Game: 4 Membership Software Tips

MembersClicks

Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. Luckily, your membership management software has features that can make those emails stand out — and help you save time, too! MC Insider email marketing

2021 Event Email Marketing: The 5-Email Roadmap to Success

ePly

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication.

Important Changes to Association Email Marketing

GrowthZone

Combined, Gmail and Apple iPhone account for over half of email clients (around 55%)*. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple.”

3 quick tips for small associations to show their thankfulness

YourMembership Blog

Industry News & Trends Membership & Marketing Member Engagement Member Retention Email Marketing Member Renewal Social MediaWhy do I call it an art? There’s no art behind being thankful. Anyone can do it, right?

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Daily Buzz: How Influencers Can Help Your Email Marketing Campaigns

Associations Now

Looking for a new approach to email marketing? When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. Once the right person is chosen, there are many ways to bring that person into your email marketing strategy.

2021 Event Email Marketing: The 5-Email Roadmap to Success

Eplys

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication.

4 Email Marketing Tips Every Association Professional Should Know

MembersClicks

Email marketing is a tricky business. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know. Do it right and you could have friends for life. But do it wrong and you could push away even your most loyal members. Yikes. Check it out! association management member engagement membership management Small Staff Chatter

Up Your Email Marketing Game: 4 Membership Software Tips

MembersClicks

Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. Luckily, your association management software has features that can make those emails stand out - and help you save time, too! Whether you’re on our MemberClicks platform or WebLink, there are four features you should definitely be using to make your emails more effective: MC Insider association software marketing

Why You Need an Internal Email Marketing Strategy, Too—Especially Right Now

Associations Now

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie.

5 Steps You Should Take Today to Improve Your Email Marketing

Association Adviser

When was the last time your association took a close look at how your email marketing campaigns are performing? We offer 5 tips to make them more efficient. Marketing & Communications American Society for Healthcare Human Resources Administration email email improvement email marketing email strategyThe post 5 Steps You Should Take Today to. For more about this topic, click on the headline.

4 Effective Event Email Marketing Tips That Will Benefit Your Association

Membersuite

Event email marketing is a special science that requires the perfect combination of organizing, saying, and doing

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

10 Association Communications Stats + Membership Tips. Tip: Tap into tools that support the collection of comprehensive member data. Tip : Education paves the way to understanding. Tip: Check out Are You Prepared to Master the Engagement Economy? , A cheer for 2020: ??

Email Enters Another Year, Shows No Signs of Slowing Down

Multiview

It feels like people have been writing email’s obituary for almost a decade now. Yet, email trudges on, remaining one… The post Email Enters Another Year, Shows No Signs of Slowing Down appeared first on MultiView.

Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint. Read on for some useful tips.

Social Media Roundup: Email Marketing 101

Associations Now

Within seconds you can send an email and reach hundreds, but what is the purpose? Before you push the send button, consider whether your email is relevant to the receiver. Concerned that too many of your emails are ending up in the junk folder? Then it might be time to revisit your email marketing strategy. Don’t let your emails end up in the spam folder. When it comes to email marketing, the most important thing is the content of your email.

Email Marketing Trends: Are You Doing Enough With Your Data?

Associations Now

A Design Tool to Watch The pain of email design isn’t going anywhere anytime soon, but developers are beginning to get a little craftier about solving the problem. The new scripting language MJML , which was released earlier this month by the email firm MailJet, attempts to simplify the process of coding an email, allowing designers to focus less on tweaks and more on design. Now I’d like to take a little time to look at the flip side of the email marketing story.

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 A “good” email open rate among members depends on your industry and the end goal of your email. Recent data shows that: The average email open rate (across all industries) is 16.19%.

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4 ways to balance data privacy with personalization for greater member loyalty

YourMembership Blog

Here are four tips. Membership & Marketing Technology Member Engagement Data Management Email MarketingYour members have high demands for privacy and data security. But they also want personalized member communications. What’s your small association to do? We hear a lot about data privacy these days. It’s a hot topic with consumers. In fact, the Community Brands Digital Evolution Study shows that 71 percent of.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members.

Testing, Testing: 4 Tips to Streamline the Email Approval Process

Higher Logic

It’s Thursday afternoon, the weekend is around the corner, and you’ve scheduled five different emails, each with its own list segment, for early next week. Below are four tips to help you streamline the email approval process without sacrificing the accuracy and quality of your campaigns. Why are you sending this email? Same day approvals and last-minute changes will always occur, but marketers should aim to make those occurrences the exception instead of the norm.

Email Deliverability: Why It Matters (And 4 Tips on How to Improve Yours)

Higher Logic

In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email deliverability. But what if most of the names on that list never see that email? If your email deliverability is poor, you could be missing out on exposure without even knowing. Related : Google’s Push to Purge Your Low-Engagement Emails. 4 tips for maximizing deliverability. Numbers matter.

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Make Your Email Marketing Awesome, or Lose Subscribers

Association Adviser

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say. Or, “Our event doesn’t require an engraved invitation, so we use email.” Tailor the frequency and content of your emails to your audience(s).

Make Email an Event Marketing a Priority in 2020: 3 Tips

ePly

Email is a powerful tool! Here are three tips for upping your email marketing game in 2020: marketing email marketingThe following blog post was originally published on 1/9/19, but updated on 1/8/20 for added value.

5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?". Segment your email list. Not all emails are created equal—no one wants every email you send to the entire membership.

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17 Essential Email Design Tips + Inspiration for the Non-Designer

Higher Logic

Did you know that the number of emails sent per day is projected to grow to 333 billion by the year 2022? With so much content flooding our inboxes as it is, understanding the basics of email design has never been more critical in the competition for your subscribers’ attention. Email Marketing is Not Dead: Design and Automate Accordingly. Top Design Elements + Tips to Strengthen Your Emails. This, of course, depends on the purpose of your email.

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Making Sure Your Emails Get Delivered (And Opened): 9 Tips

MembersClicks

Believe it or not, modern email functionality has been around since the mid-70s. In fact, did you know that email is your best marketing channel for getting the most return on your investment? That said, you have to make sure your emails are delivered (and opened) in order to see that return. And there are actually quite a few things to consider when it comes to making sure your email lands in the intended recipients’ inbox.

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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more.

Are your members experiencing email fatigue? How much email is too much?

Multiview

Email fatigue is a real thing. In a marketing survey conducted in 2017, 74 percent of the respondents reported feeling… The post Are your members experiencing email fatigue? How much email is too much? Association Insights Email Marketing communication plan email email best practices Email marketing email marketing tips

How to Send Onboarding Emails that Make Your Association’s New Members Feel Welcome Right Away

Aptify

Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. Your membership recruitment efforts worked! You have new members.

6 Email Deliverability Pitfalls and Best Practices

Higher Logic

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far?

3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”. 69% of associations report that word-of-mouth recommendations get their organization the most new members (Membership Marketing Benchmarking Report, 2019).

Increased Member Engagement Starts with a Strong Call-to-Action

MembersClicks

When drafting emails or updating copy on your membership website , the goal - nine times out of ten - is to get your members to take action. Below are a few tips to keep in mind when drafting yours: Small Staff Chatter engaging-your-members email marketing

3 Copywriting Best Practices for Your Email Campaigns

Higher Logic

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer? But when it comes to email, there is clear methodology for constructing great copy and getting those messages opened. For now, follow these quick tips to produce stellar email copy: 1.

Email Tips To Drive Results for Your Exhibitors

ePly

One of the ways you can do this is by providing them with email marketing tips to help drive traffic to their booths. In the event planning world, you always want to ensure your exhibitors’ success. Successful booths mean a high ROI, and a high ROI means happy exhibitors. Providing value is critical in building long- term relationships with the organizations that invest time and resources in your events.

4 Ways to Take the Confusion Out of Your Marketing Automation Platform

Higher Logic

Research is an absolute truth if you’re shopping around for a new marketing automation platform. More than once, I have encountered organizations eager to jump onto the marketing automation bandwagon for the first time, or upgrade from basic automation features, only to see the platform be left for dead, because they didn’t know what to do with it once they had it. Technology evolves , and so will your marketing automation platform.

How to Make Your Organization's Emails Stand Out

MembersClicks

Raise your hand if you get (what seems like) a million emails per day? So when they’re receiving email after email after email, how can you make sure yours stand out? Here are a few tips: Association Views email marketingYup, we can ALL relate. And your members are in the same boat.