2003 Member Engagement Organization Survey 
SCD Group
NOVEMBER 13, 2014
A strategic membership organization will look to engage with its members based upon where they are in their membership journey and where they should, logically, look to go next. Member Engagement is Vital, So Why Don’t More Associations Track It? It measures members’ engagement on a scale of zero to 100.
Associations Now
JUNE 1, 2014
As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. And even after the organization hired a $6,000-a-week consultant in 2003 to learn about making data-based business decisions, Dorman wasn’t convinced it would lead to any long-term benefit.
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