SCD Group
NOVEMBER 13, 2014
A strategic membership organization will look to engage with its members based upon where they are in their membership journey and where they should, logically, look to go next. Member Engagement is Vital, So Why Don’t More Associations Track It? It measures members’ engagement on a scale of zero to 100.
Associations Now
OCTOBER 5, 2016
How much do your members know about your association’s data and engagement tracking? It might be easy to forget that it wasn’t until 2003 that American consumers were legally granted access to their own credit reports. As commenters in the Collaborate discussions noted, the purpose of a member engagement score matters.
Associations Now
JUNE 1, 2014
As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. And even after the organization hired a $6,000-a-week consultant in 2003 to learn about making data-based business decisions, Dorman wasn’t convinced it would lead to any long-term benefit.
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