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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

JANUARY 19, 2016

The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. Confident Growth. Clearly, times have changed, and women are trying out motorcycle riding more than ever.

Milwaukee 40
Milwaukee Industry Wisconsin Press Release 40
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Flexibility Is Key: Why the Top-Down Strategy Is Fading

Associations Now

APRIL 16, 2013

It may seem quaint these days, but in 2003, there was an emerging technology that drew the same kind of skepticism that cloud computing or BYOD draws today in some corners of the IT sector. You might have heard of it, and you might be using it right now. It’s called WiFi.

Strategy 40
Strategy Press Release Michigan Technology 40
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