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Winning resources: CAI recognized for excellence in association media and publishing

Ungrated

We are proud to share with you that the Ungated blog is one of three CAI publications recently honored with EXCEL Awards , an annual program that recognizes excellence and leadership in nonprofit association media, publishing, and communications. Ungated, originally launched in 2005, was awarded a bronze for best overall blog site.

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Customer Journey Mapping 101: The What, Why, and How

Higher Logic

In 2005, Bain and Company released some staggering research : 80% of firms participating in the study said they deliver a superior experience , while only 8% of their customers agreed. This difference is called the “perception gap,” and we haven’t evolved much since 2005. Ensure or gain leadership buy-in. After: Display the map.

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