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Customer Journey Mapping 101: The What, Why, and How

Higher Logic

In 2005, Bain and Company released some staggering research : 80% of firms participating in the study said they deliver a superior experience , while only 8% of their customers agreed. This difference is called the “perception gap,” and we haven’t evolved much since 2005.

Review 149
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Hurricane Dorian: Associations Get Into Response Mode

Associations Now

The Diabetes Disaster Response Coalition, formed in the wake of Hurricane Harvey in 2017, takes steps to ensure that diabetics have access to a steady supply of insulin. Finkle noted that the program started in 2005, with the goal of helping Gulf Coast communities devastated by two major storms that year: Hurricane Katrina and Hurricane Rita.

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Winning resources: CAI recognized for excellence in association media and publishing

Ungrated

CAI has earned at least one EXCEL Award nearly every year for the past 15 years and received four awards in both 2017 and 2014. Today, the newsletter continues to deliver industry news, tips, tools, and career-building strategies in a condensed format. Our flagship publication, Common Ground?????

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It’s No Secret: What You Should Know About Secure Messaging

Associations Now

Fast Company recently included Signal’s maker, Open Whisper Systems, on its list of most innovative companies of 2017. “By But if you’re looking into it for your association, you might find your employees are indifferent to such tools. And that’s created something of a desire in some niche spaces to use secured messaging tools.

Tools 59