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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The organization wanted to create a user-friendly certification process.

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Knowledge Application Gap Still Exists in Some Emerging Markets.

GlowGlobally

Market & Biz Plan. Knowledge Application Gap Still Exists in Some Emerging Markets. Categories: Channels , Market & Bus Planning. These findings are even gloomier than the 25% figure for employability that has been bandied about since 2005, when McKinsey released the results of a survey of international companies.

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Scotch Whisky Association: Stop Selling Fake ‘Scotch’

Associations Now

Last month, SWA achieved another victory in Australia where Scotch whisky received a certification trademark. Australia is one of the worst markets for fake Scotch, according to SWA, which reported 40 brands of fake Scotch being sold there since 2005.

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Association 141+: Guest Appearances

Association 141+

For many associations, our websites still struggle to be 2005 much less 2012 - here are 5 quick tips to use when evaluating if your association website is ready for today before moving to tomorrow. Membership Marketing Blog. Don’t speak French to me: A social media marketing lesson for associations. Leader Tomorrow?