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Google SEO Changes: It’s Time to Do Some Soul-Searching

Associations Now

If you’ve seen any of your association’s marketers breaking into a sweat recently, they might have read a certain blog post from Google. Google says it’s offering similar data through its Webmaster Tools interface, but digital marketing experts say that information isn’t a full substitute for what was lost.

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How to Successfully Reach Donors Across Multiple Channels

Achieve

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. Generate blog content.

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