Associations Now

JANUARY 7, 2019

Remember how, around 2005 or so, it seemed like PCs (at least on the Windows side) were starting to stagnate, leading to longer upgrade cycles in offices, as much of the existing tech “just worked”? It’s like 2005 all over again. It’s like 2005 all over again. Which is good for “owned” resources, like email marketing.

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Associations Now

NOVEMBER 5, 2013

If you’ve seen any of your association’s marketers breaking into a sweat recently, they might have read a certain blog post from Google. Google says it’s offering similar data through its Webmaster Tools interface, but digital marketing experts say that information isn’t a full substitute for what was lost.

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Achieve

MARCH 17, 2023

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels.

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Associations Now

SEPTEMBER 20, 2013

The Conservative Party, which was on a bit of an upswing at the time current Prime Minister David Cameron took over the party’s leadership in 2005, may be feeling the membership pain the worst of all. The root causes: So, what’s causing the slide in membership?

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Mizz Information

MAY 9, 2012

And if their own content isnt enough to drown members, how many associations also rent their email lists as a source of revenue? Will they be able to justify any potential lost revenue from less email marketing and/or list selling for the iffy ROI of content curation? Like what you read? Please subscribe. Don't like it?

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